Ad Fraud Defense

SAFEGUARD DIGITAL ADVERTISING FROM FRAUD

Detect and mitigate ad fraud in real-time to ensure programmatic inventory reaches real humans across display, CTV, and digital audio channels.
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How does HUMAN protect programmatic ads?

HUMAN sits at the heart of the programmatic ecosystem, protecting DSPs, SSPs, publishers, brands, and agencies with scale, speed, and decision precision—to ensure digital advertising reaches real humans.
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Increases Inventory Trust
Prevent fraud and ensure a trusted inventory with real-time pre-bid analysis and mitigation.
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Protects Across Channels

Ensure critical desktop, mobile, CTV, and audio inventory is free from fraud to deliver increased ad performance. 

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Maximizes Inventory Value
Increase inventory value with transparency, invalid traffic reduction, and proactive fraud protection.

Platforms: Protect Inventory Value with Increased Marketplace Trust

Keep the bidding process on your platform free from sophisticated bots and fraud. With Ad Fraud Defense, ad tech platforms ensure that only verified human inventory is allowed into the bidding process—without affecting platform speed and regardless of channel.

Fraud in the digital advertising supply chain harms inventory and the entire digital ecosystem. This leaves ad tech platforms with reduced inventory value and damaged reputations with demand partners.

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HUMAN Protects Across Environments

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CTV

With IVT rates 3X higher than desktop and mobile, HUMAN analyzes each ad request with robust criteria and thousands of data points to identify fraud.

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Audio

HUMAN’s visibility and SSAI expertise gives clients an edge in detecting cybercriminals migrating to audio—where 1 in 20 bid requests were reported as fraudulent in 2023.

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Display

HUMAN observes programmatic impressions to provide the greatest visibility and accurate fraud detection to protect customers.
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Mobile & In-App

App-spoofing attacks increased 170% in 2022. As mobile ad spending continues to increase, so do attacks and the need to protect this environment.
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HUMAN Ad Fraud Defense in Action

Yieldmo Proactively Protects Against Fraud Despite Growth

Yieldmo needed to ensure mobile ad opportunities on its marketplace were fraud-free, while significantly growing the supply of ad opportunities. HUMAN delivered actionable insights for this protection.

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90% decline

in IVT rate
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677% CAGR

in available supply of ad opportunities
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“Fighting fraud requires more than simple measurement. HUMAN's focused and unique approach and the reporting of IVT is a major reason we originally started our partnership.” 


Managing Director, Yieldmo

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“On a daily basis, we have Ad Fraud Defense reports that allow us to identify, investigate, and counteract each instance of fraud that is caught.”

Director, CTV Partnerships, TripleLift
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TripleLift Expands into CTV with Confidence Against Fraud

TripleLift and their buyers needed assurance that marketplace transactions maintained quality, especially as it expanded into CTV. They leveraged Ad Fraud Defense to safeguard bid requests.

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90+ Billion

yearly CTV bid requests
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99.6% Valid

in-app inventory average

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of Ad Fraud Defense

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