MEDIAGUARD

Ad Fraud & Spoofing Protection For DSPs, SSPs & CTV

We help you fight fraud and protect the brands you serve by ensuring
quality ad inventory is reaching real humans across all channels and formats.

Human_Mediaguard@2x

MediaGuard protects against disruptive ad fraud to improve quality and trust in the ecosystem.

Using superior detection techniques, hacker intelligence, and collective protection across the internet, HUMAN detects and defeats bot attacks and fraud with unmatched scale, speed, and precision.

By leveraging actionable insights that only HUMAN can provide, we can assure you that only real humans will interact with your digital advertising.

Trust the evidence-based decisions driving your digital advertising

Safeguard your customers, revenue, and operational efficiency across all of your environments by enforcement actions that keep unwanted bots at bay.

Human-MediaGuard-Increase Trust

Increase Trust

Serve Ads to Real Humans

Keep your digital advertising efforts free from fraud by protecting your platforms from sophisticated bots.

Human-MediaGuard-Improve Quality

Improve Quality

Strengthen your Reputation
Reduce inefficiencies and operating costs associated with fending off fraud by keeping your platform's ad inventory clean from the start.
Human-MediaGuard-Optimize Return

Optimize Return

Gain Control and Maximize ROAS
Protect existing revenue from demand partners while attracting new revenue with a higher-quality, fraud-free inventory.

Friction-free protection
against sophisticated ad fraud

Remove disruptive ad fraud without affecting the speed of your platform or transactions regardless of the channel: desktop, mobile app, mobile web, and Connected TV (CTV) platforms are all protected.

Human-Solutions-Programmatic Ad Fraud@2x
Programmatic Ad Fraud
Human-Solutions-CTV Fraud@2x
CTV Fraud
Human-Solutions-Media Owner Protection@2x
DSP, SSP, & Media Owner Protection
Human-Solutions-Device, App & SSAI Spoofing@2x
Device, App & SSAI Spoofing

Why you win with MediaGuard

With unmatched scale, speed, and precision, MediaGuard uses HUMAN's modern defense strategy to keep cybercriminals from infiltrating your platform and digital advertising transactions.

Detects Deception at Scale
  • Global Observability Advantage
    The Modern Defense Platform verifies the humanity of more than 15 trillion interactions per week to identify internet traffic patterns and anomalies.
  • Satori Threat Intelligence and Research Team
    You can stay one step ahead of bad actors by using hacker intelligence provided by our research team.
  • Collective Protection
    There’s strength in numbers. Collective protection means your defense is backed by the intelligence we gain from over 2500 signals collected across applications, advertising platforms, APIs, and IoT devices.
  • Expansive Knowledge of Adversary Toolsets
    We know attackers better than they know themselves. We build methods of detecting bot traffic based on our thorough knowledge of adversary tools and methodologies.
  • Robust Anomaly Detection
    Our statistics-based anomaly detection outperforms rule-based detection in terms of stability and accuracy.
  • Continuous Machine Learning
    Over 350 machine learning and artificial intelligence algorithms are regularly updated based on the traffic patterns of real human users.
  • Adaption Protection
    Machine learning guardrails provide adaptation protection that makes it arduous for bad actors to reverse-engineer workarounds.
  • Advanced Policy Engine
    • Create your own rules and policies for filtering or allowing inventory to pass through for bidding or set granular mitigation policies.
    • Set granular mitigation policies
Enables Friction-Free Bidding
  • Maintain Customer Experiences
    HUMAN helps you preserve and protect your customers’ trust and digital experiences with your applications and services.
  • Highest Accuracy and Lowest False Positive Rate in the Industry
    Machine learning-enabled statistical models decrease false negatives and positives that plague rule-based detection systems.
  • Real-Time Decisions
    Bot or not decisions are returned within 12ms or less. It takes you longer to blink.
  • Pre-Bid Mitigation   
    Stop fake transactions before an impression is ever put out for bids without slowing down the process.
  • Post-Bid Detection
    Identify sources of fraud on inventory that were not protected pre-bid or through sources not partnered with HUMAN.
Actionable Insights
  • Maintain Control of Your Inventory
    Our dashboard provides you with oversight, control, and metrics for all stakeholders.
  • Attack Alerting
    Configure alerts to notify you when bot activity increases so that you can respond immediately.
  • Visualized Threat Profile and Bot Categorization Trends
    View a breakdown of your bot and human traffic and trends and differentiate between good and bad bot traffic.
  • Customizable Automated Reporting
    Set up custom reports to run on a regular schedule.
  • Datashare Integrations
    Connect to our data directly and integrate it with your reporting and visualization tools.
  • Receive Regular Data Exports via API
    Configure regular CSV exports of your data that can be retrieved via API with your own data systems.
  • Access to HUMAN Insights
    Enhanced bot assessments, priority response, and threat intelligence services to help you prepare, respond, and recover quickly from bot attacks. Learn more.

 

Detects Deception at Scale
  • Global Observability Advantage
    The Modern Defense Platform verifies the humanity of more than 15 trillion interactions per week to identify internet traffic patterns and anomalies.
  • Satori Threat Intelligence and Research Team
    You can stay one step ahead of bad actors by using hacker intelligence provided by our research team.
  • Collective Protection
    There’s strength in numbers. Collective protection means your defense is backed by the intelligence we gain from over 2500 signals collected across applications, advertising platforms, APIs, and IoT devices.
  • Expansive Knowledge of Adversary Toolsets
    We know attackers better than they know themselves. We build methods of detecting bot traffic based on our thorough knowledge of adversary tools and methodologies.
  • Robust Anomaly Detection
    Our statistics-based anomaly detection outperforms rule-based detection in terms of stability and accuracy.
  • Continuous Machine Learning
    Over 350 machine learning and artificial intelligence algorithms are regularly updated based on the traffic patterns of real human users.
  • Adaption Protection
    Machine learning guardrails provide adaptation protection that makes it arduous for bad actors to reverse-engineer workarounds.
  • Advanced Policy Engine
    • Create your own rules and policies for filtering or allowing inventory to pass through for bidding or set granular mitigation policies.
    • Set granular mitigation policies
Enables Friction-Free Bidding
  • Maintain Customer Experiences
    HUMAN helps you preserve and protect your customers’ trust and digital experiences with your applications and services.
  • Highest Accuracy and Lowest False Positive Rate in the Industry
    Machine learning-enabled statistical models decrease false negatives and positives that plague rule-based detection systems.
  • Real-Time Decisions
    Bot or not decisions are returned within 12ms or less. It takes you longer to blink.
  • Pre-Bid Mitigation   
    Stop fake transactions before an impression is ever put out for bids without slowing down the process.
  • Post-Bid Detection
    Identify sources of fraud on inventory that were not protected pre-bid or through sources not partnered with HUMAN.
Actionable Insights
  • Maintain Control of Your Inventory
    Our dashboard provides you with oversight, control, and metrics for all stakeholders.
  • Attack Alerting
    Configure alerts to notify you when bot activity increases so that you can respond immediately.
  • Visualized Threat Profile and Bot Categorization Trends
    View a breakdown of your bot and human traffic and trends and differentiate between good and bad bot traffic.
  • Customizable Automated Reporting
    Set up custom reports to run on a regular schedule.
  • Datashare Integrations
    Connect to our data directly and integrate it with your reporting and visualization tools.
  • Receive Regular Data Exports via API
    Configure regular CSV exports of your data that can be retrieved via API with your own data systems.
  • Access to HUMAN Insights
    Enhanced bot assessments, priority response, and threat intelligence services to help you prepare, respond, and recover quickly from bot attacks. Learn more.

 

Yes, it's true - there is...

SAFETY IN NUMBERS

For each of the 2 trillion-plus interactions verified by HUMAN each day, up to 2,500 signals are parsed through over 350 algorithms to reach a single critical decision - bot or not.

The largest enterprises and internet platforms trust HUMAN to collectively protect themselves and the internet from the most human-like automated bots. Join them.

HUMAN is trusted by the largest enterprises and internet platforms to protect them from the most human-like bots.

How MediaGuard Works

Powerful detection techniques are applied on a per-session analysis of each impression using HUMANs' internet-scale observability to decipher between real humans and sophisticated bots.
Human-MediaGuard-Implement

Implement

Our tags or SDK collects and sends up to 2500+ client-side non-PII signals indicating ‘bot or not' activity to HUMAN for analysis.

Human-BotGuard for Growth Marketing-Decide

Decide

HUMAN's real-time decision engine combines technical evidence and machine learning to offer speedy and accurate ‘bot or not' decisions.
Human-BotGuard for Growth Marketing-Protect

Guard

HUMAN returns 'bot or not' decision to prevent bot attacks and fraud before any bids are made.

Human-BotGuard for Growth Marketing-Report

Report

Insights identifying invalid traffic and threat category are available in the HUMAN Dashboard and via reporting API within minutes.

Key integrations

Guard your digital advertising platforms against automated bots by easily integrating with MediaGuard

Protects any web or mobile application
Content Delivery Network (CDN)
Web Server
Cloud
Identity and access management

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