- Advertising
- Ad Fraud
- Platforms
Drive Growth with Comprehensive AdTech Fraud Intelligence
Combine proactive pre-bid filtration with actionable post-bid insights for a competitive advantage against ad fraud.
Validated by Customers
Precisely Identify and Fight Ad Fraud at Scale
Confidently detect and filter invalid traffic, enforce policies, and protect ad inventory —without disrupting workflows.
Enable Premium Pricing
Safeguard inventory value and advertiser spending with precise fraud detection across 20T weekly interactions, delivering clean supply that commands premium rates.
Build Unbreakable Advertiser Trust Across Channels
Filter fraud proactively through pre-bid mitigation across desktop, mobile web, mobile in-app, Connected TV (CTV) and audio environments with actionable insights that do more than just measure fraud.
Maintain Industry Leadership
Stay ahead of evolving fraud with continuous threat intelligence and granular insights from our Satori team that support industry-leading platform integrity.
Strengthen Platform Integrity
Real-time, impression-level analysis of 2,500+ signals pinpoints invalid traffic and protects your inventory quality—at sub-12 ms decision speeds.
Unparalleled Inventory Insights
Protect inventory with real-time, technical analysis of impressions—and intercept fraudsters’ attempts to insert bots into the programmatic ecosystem.
Keep Up with Industry Compliance Standards
Aligns fully with IAB’s SupplyChainObject, ads.txt, and sellers.json standards, giving you an auditable, interoperable framework that satisfies buyers, sellers, and regulators alike.
Streamlined Coverage and Delivery
Leverage continuous monitoring and granular intelligence (via custom dashboards, real-time alerts, and API data delivery), directly supporting your adherence to industry compliance standards and enhancing platform integrity.
Protecting Customers from Evolving Risks
HUMAN is trusted by global organizations across industries to fortify their programmatic interactions and elevate campaign performance against sophisticated, evolving ad fraud.
With HUMAN’s leading solution, we feel confident that our partners are fully protected and secured as they grow their audience base.
Chief Business Officer
Rise
50 Billion
monthly requests scanned
0.8%
or less of fraud on platform after HUMAN integration
The unearthing of PARETO was a great indicator of the work we’ve achieved together with HUMAN in mitigating such attacks, and our partnership will no doubt mature even further in the coming years.”
Chief Executive Officer
Global Ad Tech & Media Company
5 Trillion
data points handled by the platform each month
8 Billion
requests scanned each month for the platform
Threat Intelligence:
The HUMAN Element
The Satori Threat Intelligence Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.
Explore Satori
Protect Your Platform with a Purpose-built Package.
Secure digital advertising with Ad Fraud Defense and Ad Fraud Sensor—part of HUMAN’s Advertising Protection Package built for platforms.
Learn More
FAQ
What is ad fraud?
Ad fraud refers to the intentional manipulation of digital advertising systems by bad actors seeking financial gain. It happens when fraudsters use bots or malware to generate fake clicks, impressions, or conversions, causing advertisers to waste their budgets on traffic that isn’t real. Without proper ad fraud detection, businesses risk distorted performance data, ineffective campaigns, and unnecessary costs that can quickly spiral out of control.
How do you prevent ad fraud?
Successful ad fraud prevention requires using advanced technology that can spot and stop fraudulent activity before it drains your advertising budget. This means detecting non-human traffic, monitoring behavioral patterns, and leveraging real-time threat intelligence to block malicious actors. HUMAN’s solution provides layered ad fraud prevention that protects digital campaigns from sophisticated bots while preserving a seamless user experience.
What is an ad fraud solution?
An ad fraud solution is a specialized technology designed to help advertisers identify, block, and prevent fraudulent activity in digital ad campaigns. This type of solution uses tools like machine learning, behavioral analysis, and ad fraud detection to ensure that ad spend reaches real humans and not bots. HUMAN’s platform offers comprehensive ad fraud detection capabilities, allowing brands to optimize ad performance while eliminating fraudulent traffic.
How does HUMAN detect ad fraud?
HUMAN uses behavioral analysis, device fingerprinting, and machine learning to power its ad fraud detection capabilities. By analyzing billions of digital interactions every day, HUMAN can distinguish between authentic user engagement and automated or fraudulent behavior. This real-time detection prevents wasted spend, protects campaign integrity, and gives businesses the insights they need to fine-tune their advertising strategies.
Can HUMAN also prevent mobile ad fraud?
Yes, HUMAN provides ad fraud prevention across all channels, including mobile environments. Mobile ad fraud can take many forms, such as fake app installs, click flooding, or impression fraud. HUMAN’s solution identifies and blocks mobile fraud by analyzing user behavior, traffic sources, and device-level signals to ensure that mobile advertising investments are protected from both simple and sophisticated fraud attacks.
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