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Cybercriminals seeking financial gain through ad fraud use malicious bots that mimic the behaviors of real users. This means that ad fraud has many different forms and levels of sophistication.
The many different types of ad fraud can be bucketed into two categories: device-driven fraud and content driven-fraud.
As technology evolves, cybercriminals do, too, and emerging formats such as CTV have become recent targets. Sophisticated bots are impersonating CTV devices, soliciting advertisers, and then selling these expensive impressions. Cybercriminals often attack these CTV ecosystems through SSAI spoofing—where ads are delivered, by way of proxy servers, in tandem with the video content so that the viewing experiences appear seamless.In mobile advertising, meanwhile, there is the problem of app spoofing: the creation of fake apps to serve exclusively as a space for ads and even using a device to commit additional types of fraud, such as device impersonation.
As bots have become more sophisticated, it’s harder to determine what is a bot and what is not, which can derail advertiser insights into budget, customer base, and product design.
HUMAN believes that the best way to dismantle ad fraud is to disincentivize it. Our cutting-edge detection methods help ensure that committing ad fraud has real and lasting consequences. We verify more than 15 trillion digital interactions every week and can give our clients insight into the difference between human and bot traffic patterns with just a single line of code. Receive multilayered protection through our leading ad fraud product: