Bot Solutions for

DIGITAL ADVERTISING

Digital advertising ecosystems continue to be thriving, profitable marketplaces for cybercriminals. The recent technology explosions surrounding streaming services and browser-based applications has only increased the variety and volume of vulnerability that offer endless low-hanging fruit for bad actors.

Advertisers seeking to preserve the integrity of their work need protection for their technology ecosystems that’s at-pace with the speed of innovation. Platforms and publishers need solutions that help protect the value of their inventory for demand partners. By eliminating opportunities for ad fraud, HUMAN works to restore trust and transparency to digital advertising in every industry.

Bot Solutions for

AD TECH PLATFORMS

HUMAN has led the fight against ad fraud and partnered with key industry players to provide best-in-class ad fraud protection, becoming the single-source-of-truth for the digital advertising market today.

Ad tech platforms have the most to lose when ad fraud enters the ecosystem. It damages the value of their inventory and reputation while jeopardizing the trust and relationships with demand partners. Ad Tech platforms using HUMAN maximize their revenue potential by detecting and mitigating fraud before the bid and delivering validated supply.

HUMAN helps prevent fraudulent ads pre-bid with server-to-server integrations, and evaluates each impression before it is auctioned in the real-time bidding (RTB) process. What’s more, HUMAN’s sophisticated algorithm is continually learning from what’s happening across our global detection network so that we can detect the latest botnets and identify IVT in every moment.

Trusted Ad Tech Protection for Leading Brands
Bot Solutions for

Supply-Side Platforms (SSPs)

SSPs use HUMAN to ensure that their inventory sources are of the highest quality to deliver a better experience its demand and publisher partners.

Use HUMAN solutions to
Human-Ad Tech-Minimize Fraud

Minimize Fraud to Ensure Clean Inventory to Buyers

Monitor bot activity and provide total transparency for publisher partnerships.
Human-Ad Tech-Reduce Downstream Costs

Reduce Downstream Costs

Prevent fraud before the bid to avoid remediation conversations with publishers and DSPs.
Human-Ad Tech-Safer for Buyers

Make the Internet Safer for Buyers and Value Chains

Ensure that demand partners receive inventory free of fraudulent supply for short- and long-term revenue.
Bot Solutions for

Demand-Side Platforms (DSPs)

DSPs use HUMAN to make the programmatic transactions on their platforms safe and free of fraud for their demand partners.

Use HUMAN solutions to
Human-Ad Tech-Verify IVT sources

Ensure Clean Inventory for Buyers

Provide total transparency into supply partnerships quality for demand partners.

Human-Ad Tech-Reduce Downstream Costs

Reduce Downstream Costs

Prevent fraud before the bid to avoid remediation conversations with advertisers and SSPs.

Human-Ad Tech-Work with Reputable Suppliers

Protect and Grow Revenue

Deliver more reliable eCPM results for advertisers with the highest level of true human impressions.
Bot Solutions for

ADVERTISERS & BRANDS

As the leader in the fight against ad fraud, HUMAN has the scale and expertise to provide advertisers and agencies with advanced tools to ensure their ad dollars are being spent on real humans, not bots.

HUMAN enables advertisers to verify the quality of their supply sources, identify any sources of invalid traffic and guarantee they work with reputable suppliers of digital advertising. This ensures that digital advertising budgets are spent to maximize engagement with real humans across all channels. With HUMAN, advertisers have the upper hand in the fight against disruptive ad fraud to protect their digital advertising activities.

The fight against fraud is not one that can be fought alone. It requires all parties to work together with each partner’s defense growing stronger with each new member. This is why we formed the Human Collective, to bring advertisers and agencies together with Ad Tech platforms to strengthen the ecosystem’s defense against fraud. HUMAN works with its brand and agency partners to actively change the industry’s response to fraud.

Trusted Ad Tech Protection for Leading Brands
Human Security-Industry-gumgum@2x

"HUMAN lets you sleep well at night knowing you are fully protected. We believe it should be an industry standard."

 
— Kara Petrocelli, Director of Programmatic, GumGum
Human Security-Industry-P&G@2x

"We thought we could handle this situation ourselves at P&G... but when we did an audit with HUMAN, we found that we’re not good enough. The criminals are far better than we will ever be."

 
— Marc Pritchard, Chief Brand Officer, P&G
Human Security-Industry-medianet@2x

"HUMAN has been an excellent partner in achieving Media.net’s goal of providing the most efficient and direct path to inventory to programmatic marketers. Bot mitigation is key to maintain an impeccable exchange and HUMAN continues to deliver on this front."

 
— Pranay Gupta, VP of Technical Solutions, Media.net
Human Security-Industry-MediaMath@2x

"By combining our own tools with those of HUMAN, and focusing on measurably superior outcomes, we can identify and avoid fraud and other undesirable activity, allowing our customers to focus on bettering the overall programmatic journey for the end user."

 
— Joe Zawadzki, CEO, MediaMath

HUMAN Solutions

to Digital Advertising Challenges

MediaGuard for Advertising Fraud

Fight ad fraud at all levels of sophistication to ensure ads are seen by humans only

BotGuard for Applications

Protect customer and account login systems from sophisticated bot attacks

BotGuard for Growth Marketing

Marketing funnel and conversion protection for brands

Human-Industries-Ad Tech-MediaGuard-Slider Image@2x
MediaGuard for Advertising Fraud

Fight ad fraud at all levels of sophistication to ensure ads are seen by humans only

Human-Industries-Ad Tech-BotGuard Applications@2x
BotGuard for Applications

Protect customer and account login systems from sophisticated bot attacks

Human-Industries-Ad Tech-BotGuard Growth Marketing@2x
BotGuard for Growth Marketing

Marketing funnel and conversion protection for brands

In the time it’s taken you to read this page, we verified the humanity of

TEN BILLION DIGITAL INTERACTIONS.

Resources for Advertising

HUMAN Yieldmo Case Study Thumbnail
CASE STUDY

Proactive Protection Prevents Fraud Despite Rapid Growth

Learn how Yieldmo rapidly scaled up their ability to serve customers while decreasing SIVT rates by 90% with HUMAN's MediaGuard product.