HUMAN Agentic Visibility

See the Agent. Understand the Journey.

Get AI-driven traffic intelligence so you can measure AI-driven activity, differentiate between human, bot, and AI Agent journeys, and use those insights to optimize media, commerce, and customer experiences.

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Gartner Futures Lab: The Future of Identity, 7 April 2025

- “[by] 2035, 80% of internet traffic could be driven by AI Agents.”

Future-Proof Your Marketing Strategy

AI agents are reshaping discovery and conversions. HUMAN gives marketing and commerce teams a window into the AI-driven internet so they can adapt strategies, protect performance data, and stay ahead of a changing landscape.

  • See Agent Journeys

    Gain visibility into how AI agents discover, evaluate, and interact with your brand, from first touch through purchase with clear reporting.

  • Protect Brand Signals

    Differentiate human, bot, and AI agent engagement to protect attribution, preserve the integrity of performance data, and keep brand signals trustworthy as automation grows.

  • Stay Ahead of AI

    Anticipate how agentic AI will reshape customer behavior and use AI-driven traffic insights to optimize spend, creative, and offers across search, and emerging agentic commerce flows.

Key Capabilities

HUMAN provides a purpose-built view into AI-driven traffic so you can measure AI-driven engagement, distinguish humans from bots and AI agents, and see how AI systems interact with your digital content.

  • AI Agent Detection & Classification

    Identify and classify AI agents across your sites and apps, including their provider, type, and trust level, so you can distinguish between human, bot, and AI agent activity with a high degree of precision.

  • Real-Time Visibility into Agent Behavior

    See how AI systems access, interpret, and interact with your digital properties, what they crawl, which APIs and pages they touch, and where journeys convert or drop off.

  • Insights for Marketing Optimization

    Surface agent-driven patterns across key workflows like product discovery, checkout, and loyalty programs to optimize for AI-driven discovery, engagement and understand where agents influence revenue and retention.

Satori Advantage

Threat Intelligence:
The HUMAN Element

The Satori Threat Intelligence and Research Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.

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Improve Brand Experiences with a Purpose-Built Package

Gain transparency into AI-driven discovery and commerce flows and adapt strategies to maximize performance.

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FAQ

Agentic AI is evolving fast. Here are a few common questions and answers.

  • What is agentic AI?

    Systems that use AI with autonomy, decision-making and can interact with multiple systems. For example, researching a product, comparing options on price, and purchasing.

  • What are some of the opportunities of agentic AI?

    Agentic commerce (transactions via the agent), streamlined shopping experiences and better discoverability of products and services.

  • What are some of the risks of agentic AI?

    Automated fraud and abuse, loss of revenue, and poor customer experiences.

  • How does HUMAN help marketers adapt?

    By providing visibility into AI-driven traffic and engagement, HUMAN protects reporting accuracy, attribution integrity, and overall performance measurement.