Package Plans

• Real-time post-bid fraud detection for desktop, mobile web, mobile in-app, CTV, and audio
• Precise and deterministic decisioning on each tracked incident
• Flexible integrations deliver detailed reporting via robust dashboard or data download for use within client systems
• Dashboard and API deliver actionable insights, enabling analysis of aggregate trends, custom reporting, alerting, and visualizations

• Protect pre-bid inventory with real-time analysis of each bid request in 12ms or less
• Pre-bid filtration of fraud across mobile, desktop, CTV and audio environments
• Deterministic decisioning delivered automatically through API
• Compare supply source compliance signals to a collection of industry standards
• Flexible integrations deliver detailed reporting via robust dashboard or data download for use within client systems
• Dashboard and API deliver actionable insights, enabling analysis of aggregate trends, custom reporting, alerting, and visualizations

• Advanced detections based on real-time behavioral analysis of the click event, predictive models, and 400+ algorithms
• Classification identifies patterns such as automated clicking, click farms, or accidental clicks
• Robust dashboard enables analysis of aggregate trends, custom reporting, alerting, and visualizations of click fraud activity
• Real-time threat intelligence adapts to emerging click fraud schemes, maintaining proactive protection against evolving attack patterns

Click Fraud for Brands and Agencies

• Real-time traffic detection automatically redirects invalid traffic toward non-revenue generating pages.
• Actionable campaign dashboard provides a comprehensive view of invalid activity across pages – including standard UTM and custom parameters – such as source, channel, term – highlighting the differences between SIVT and GIVT activity.
• Build validated audience segments to reduce spend on bots and invalid traffic across acquisition and retargeting campaigns. 
• Advanced detection based on real-time IVT analysis at page initialization, leveraging predictive models, and 400+ algorithms across the HUMAN Defense Platform.
• Threat intelligence adapts in real-time to emerging IVT traffic schemes, maintaining proactive protection against evolving attack patterns.
• Lightweight single JavaScript implementation within page header or tag manager enables real-time detection and reporting without impacting page performance.

Ad Quality for Platforms

• Simple Integration via direct API
• Pre-bid filtration for unwanted advertisers and creatives based on a host of quality parameters
• Behavioral analysis used to identify unwanted creatives
• Configurable user interface provides control over creative settings, rules and reasons for filtration

Ad Quality for Publishers (add-on)

• Simple Integration via site header JavaScript tag (same tag as Malvertising Defense)
• Configurable user interface to set creative settings for 5,000 domains, creative IDs, or other parameters without impact to revenue
• Advanced scanning of creatives and landing pages against quality standards
• Pre-bid filtration for unwanted advertisers and creatives based on a host of quality parameters

• Trust level classification to indicate whether an AI agent is likely legitimate, spoofed, or malicious.
• AI agent detection and identification including their name, provider, and agent type.
• Real-time visibility showing intent, activities, session behavior, and top targeted routes.
• Fraud and abuse insights that flag spoofed or malicious agents in loyalty and purchase flows.
• Session Journey Mapping reports how agents move through your site or app— which pages they touch, where they start, and how they exit.

• Know exactly where your ads appeared with URL-level, category-based reporting that shows where impressions ran and how they were classified.
• Explainable brand safety decisions with clear, plain-language explanations for every classification.
• Reduce risk without sacrificing scale leveraging contextual classification that minimizes false positives and overblocking while protecting brand reputation.
• Defensible reporting & compliance supported by transparent measurement rates and classification data you can share confidently with stakeholders.
• Unified, end-to-end protection for brand safety, viewability, and fraud detection delivered through one lightweight HUMAN tag.

Malvertising Defense for Platforms

• Behavioral detection methodology actively scans for malicious activity
• Landing page scans for extended protection against malicious activity beyond the ad creative
• Continuously updated threat engine that keeps protection ahead of emerging malvertising threats
• Easy Implementation via single-line of code and API seamlessly works in the background 
• Dashboard providing aggregate trends, custom reporting, alerting, and visualizations of malvertising activity

Malvertising Defense for Publishers

• Behavioral detection methodology actively scans for malicious activity
• On-page script provides protection for all ad units on page, including video units
• Landing page scans extend protection against malicious activity beyond the ad creative
• Continuously updated threat engine keeps protection ahead of emerging malvertising threats
• Robust dashboard enables analysis of aggregate trends, custom reporting, alerting, and visualizations of malvertising activity

• Fraud-filtered viewability you can trust that measures only impressions genuinely seen by real humans—invalid traffic removed before reporting.
• Radical transparency, no guesswork showing exactly what was measured, what wasn’t, and why.
• Optimize spend with confidence using accurate, explainable data to shift investment toward higher-quality, higher-impact inventory.
• Defensible reporting for every stakeholder supported by metrics you can stand behind with buyers, sellers, clients, and internal teams.
• Seamless, low-lift integration powered by HUMAN’s lightweight JavaScript tag – no disruption to performance or delivery.