RESULTS
TripleLift’s expansion of its platform into additional channels and partnerships has been central to its growth trajectory. Ad Fraud Defense protection allowed TripleLift to expand its direct partnerships with publishers, adding over 30 new inventory partners, while still making advertisers feel safe utilizing the inventory.
HUMAN helped safeguard TripleLift’s more than 90 billion CTV bid requests last year, helping keep valid in-app inventory average to remain at 99.6. This is particularly important as advertisers explore TripleLift’s first-to-market creative solutions. By building on capabilities for standard Spots and introducing unique CTV creative formats, such as innovative, post-production In-Show placements, TripleLift and HUMAN have successfully delivered for advertisers and publishers.