TripleLift Drives Expansion into CTV

TripleLift, one of the fastest growing ad tech companies, is rooted at the intersection of creative and media, with  a true omnichannel offering.  One of TripleLift’s largest areas of investment has been around CTV, given the rapid growth in revenue and audience. But with this growth comes attractiveness for bad actors to commit fraud with lack of consistent industry standards adoption, emerging technology solutions and high CPM rates. TripleLift needed a solution to safeguard its business from programmatic ad fraud, CTV fraud, and device/app/SSAI spoofing.

MediaGuard analyzes each ad request before a bid is ever sent to a DSP for it and initiates mitigation procedures when a bot is identified. Using superior detection techniques, hacker intelligence, and collective protection across the internet, HUMAN detects and defeats bot attacks and fraud with unmatched scale, speed, and precision.

HUMAN verifies the humanity of more than 20 trillion interactions per week across 3 billion devices worldwide. Our deep expertise and 10+ year signal history gave TripleLift confidence that HUMAN had the knowledge and scale to keep up with emerging threats.