BOTGUARD FOR
GROWTH MARKETING

HUMAN helps marketers keep fake leads and referrals generated by bots from
contaminating customer acquisition funnels

Human_Botguard for Growth Marketing@2x

BotGuard for Growth Marketing helps safeguard data from contamination by preventing sophisticated bots from converting.

Using superior detection techniques powered by technical and behavioral evidence, hacker intelligence, and collective protection, HUMAN detects and defeats automated bot attacks with unmatched scale, speed, and precision.

Furthermore, with leads verified by HUMAN at conversion, you can better optimize future spend on channels, campaigns, and tactics that result in higher levels of engagement.

Safeguard your on-site conversions from automated attacks

Increase lead quality by preventing contaminated data from entering your first-party marketing and sales data pools

Human-BotGuard for Growth Marketing-Convert humans

Convert humans

Improve lead quality
Detect and prevent invalid site visitors from submitting fake form fills with erroneous and often stolen data degrading the quality of leads and conversion metrics.
Human-BotGuard for Growth Marketing-Trust metrics

Trust metrics

Curtail data contamination
Improve your customer modeling by preventing fake audiences from reducing funnel transparency, performance metrics, and decision-making insights.
Human-BotGuard for Growth Marketing-Realize revenue

Realize revenue

Optimize your remarketing
Concentrate your efforts and budget on paid marketing channels, campaigns, and audiences with higher engagement rates and genuine revenue potential.

Optimize conversions
without introducing friction

Remove unnecessary ‘bot or not’ challenges while safeguarding your website pages, customer acquisition funnel and pipelines from:

Human Security-Lead Generation Fraud
Lead Generation Fraud
Human Security-Paid Marketing Manipulation
Paid Marketing Manipulation
Human Security-Data Contamination
Data Contamination
Human Security-Content Manipulation
Content Manipulation

Why you win with BotGuard for Growth Marketing

HUMAN's modern defense strategy defeats bot attacks and fraud by providing detection and “bot or not” decisions with unmatched scale, speed, and precision to safeguard your customer acquisition funnels and data pools.

Detects Deception at Scale
  • Global Observability Advantage
    The Modern Defense Platform verifies the humanity of more than 15 trillion interactions per week to identify internet traffic patterns and anomalies.
  • Satori Threat Intelligence and Research Team
    You can stay one step ahead of bad actors by using hacker intelligence provided by our research team.
  • Collective Protection
    There’s strength in numbers. Collective protection means your defense is backed by the intelligence we gain from over 2500 signals collected across applications, advertising platforms, APIs, and IoT devices.
  • Expansive Knowledge of Adversary Toolsets
    We know attackers better than they know themselves. We build methods of detecting bot traffic based on our thorough knowledge of adversary tools and methodologies.
  • Robust anomaly detection
    Our statistics-based anomaly detection outperforms rule-based detection in terms of stability and accuracy.
  • Continuous Machine Learning
    Over 350 machine learning and artificial intelligence algorithms are regularly updated based on the traffic patterns of real human users.
  • Adaption Protection
    Machine learning guardrails provide adaptation protection that makes it arduous for bad actors to reverse-engineer workarounds.
  • Advanced Policy Engine
    • Create your own rules and policies for filtering or allowing inventory to pass through for bidding or set granular mitigation policies.
    • Set granular mitigation policies
Enables Friction Free CX
  • Maintain customer experiences
    HUMAN helps you preserve and protect your customers’ trust and digital experiences with your website and landing pages.
  • Ground truth without CAPTCHA
    There is no need for CAPTCHA as our superior signal gathering allows us to obtain ground truth accurately without introducing friction for users.
  • Highest accuracy in the industry
    Machine learning-enabled statistical models decrease inaccuracies that plague rule-based detection systems.
  • Real-time decisions
    Bot or not decisions are returned within milliseconds of a bot visiting your website, helping to preserve positive user experiences.
Actionable Insights
  • Maintain control of your traffic
    Our dashboard provides you with oversight, control, and metrics for all stakeholders.
  • Attack alerting
    Set up and configure alerts to notify you if a bot attacks your application.
  • View the impact of bot traffic on your marketing campaigns
    Visualize fraudulent traffic by UTM Source, UTM Campaign and Page destination
  • Visualized threat profile and bot categorization trends
    View a breakdown of your bot and human traffic trends and differentiate between good and bad bot traffic.
  • Customizable automated reporting
    Set up custom reports to run on a regular schedule
  • Data integrations
    Connect to our data directly and integrate it with your reporting and visualization tools.
  • Receive regular data exports via API
    Configure regular exports of your data.
  • Access to HUMAN Insights Services
    Enhanced bot assessments, priority response, and threat intelligence services to help you prepare, respond, and recover quickly from bot attacks. Learn more
Detects Deception at Scale
  • Global Observability Advantage
    The Modern Defense Platform verifies the humanity of more than 15 trillion interactions per week to identify internet traffic patterns and anomalies.
  • Satori Threat Intelligence and Research Team
    You can stay one step ahead of bad actors by using hacker intelligence provided by our research team.
  • Collective Protection
    There’s strength in numbers. Collective protection means your defense is backed by the intelligence we gain from over 2500 signals collected across applications, advertising platforms, APIs, and IoT devices.
  • Expansive Knowledge of Adversary Toolsets
    We know attackers better than they know themselves. We build methods of detecting bot traffic based on our thorough knowledge of adversary tools and methodologies.
  • Robust anomaly detection
    Our statistics-based anomaly detection outperforms rule-based detection in terms of stability and accuracy.
  • Continuous Machine Learning
    Over 350 machine learning and artificial intelligence algorithms are regularly updated based on the traffic patterns of real human users.
  • Adaption Protection
    Machine learning guardrails provide adaptation protection that makes it arduous for bad actors to reverse-engineer workarounds.
  • Advanced Policy Engine
    • Create your own rules and policies for filtering or allowing inventory to pass through for bidding or set granular mitigation policies.
    • Set granular mitigation policies
Enables Friction Free CX
  • Maintain customer experiences
    HUMAN helps you preserve and protect your customers’ trust and digital experiences with your website and landing pages.
  • Ground truth without CAPTCHA
    There is no need for CAPTCHA as our superior signal gathering allows us to obtain ground truth accurately without introducing friction for users.
  • Highest accuracy in the industry
    Machine learning-enabled statistical models decrease inaccuracies that plague rule-based detection systems.
  • Real-time decisions
    Bot or not decisions are returned within milliseconds of a bot visiting your website, helping to preserve positive user experiences.
Actionable Insights
  • Maintain control of your traffic
    Our dashboard provides you with oversight, control, and metrics for all stakeholders.
  • Attack alerting
    Set up and configure alerts to notify you if a bot attacks your application.
  • View the impact of bot traffic on your marketing campaigns
    Visualize fraudulent traffic by UTM Source, UTM Campaign and Page destination
  • Visualized threat profile and bot categorization trends
    View a breakdown of your bot and human traffic trends and differentiate between good and bad bot traffic.
  • Customizable automated reporting
    Set up custom reports to run on a regular schedule
  • Data integrations
    Connect to our data directly and integrate it with your reporting and visualization tools.
  • Receive regular data exports via API
    Configure regular exports of your data.
  • Access to HUMAN Insights Services
    Enhanced bot assessments, priority response, and threat intelligence services to help you prepare, respond, and recover quickly from bot attacks. Learn more
Yes, it's true - there is...

SAFETY IN NUMBERS

For each of the 2 trillion-plus interactions verified by HUMAN each day, up to 2,500 signals are parsed through over 350 algorithms to reach a single critical decision - bot or not.

The largest enterprises and internet platforms trust HUMAN to collectively protect themselves and the internet from the most human-like automated bots. Join them.

HUMAN is trusted by the largest enterprises and internet platforms to protect them from the most human-like bots.

How BotGuard for Growth Marketing Works

BotGuard’s JavaScript tag can be easily deployed to websites or integrated via mobile SDK (beta) for native mobile apps. To automatically enforce detection decisions, use secure server-to-server integration with BotGuard's Mitigation Engine API or one of several CDN integration options.
Human-BotGuard for Growth Marketing-Collect

Collect

HUMAN's Modern Defense Platform collects and sends up to 2500+ client-side non-PII signals indicating 'human or not' activity to HUMAN for analysis.
Human-BotGuard for Growth Marketing-Decide

Decide

HUMAN's real-time decision engine combines technical evidence and machine learning to offer speedy and accurate ‘human or not' decisions.
Human-BotGuard for Growth Marketing-Protect

Protect

HUMAN returns a ‘bot or not' decision, as well as a recommended 'block,' 'allow,' or a range of customizable enforcement actions.
Human-BotGuard for Growth Marketing-Report

Report

Insights identifying invalid traffic and threat category are available in the HUMAN Dashboard and via a reporting API within minutes.

Key integrations

Guard your website and landing pages against automated bots by easily integrating BotGuard for Growth Marketing with your existing infrastructure.
Protects any web or mobile application
Content Delivery Network (CDN)
Web Server
Cloud
Identity and access management

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