- Application Security and Fraud Prevention
- Advertising and Marketing Security
- New York City
- Washington DC
Digital marketing investments have become the target of cybercriminals using sophisticated bots to profit through deceptive and abusive engagement in marketing campaigns. These bots click on paid ads and search results, visit sites and mobile apps, fill out forms with stolen personal information, or abuse inventory and incentive programs. This bot traffic skews performance data and analytics, clouding customer insight and organizational decision making. HUMAN’s BotGuard for Growth Marketing helps protect digital marketing efforts to better optimize future spend on real human engagement.