Case Study

Yieldmo Prevents Fraud Despite Rapid Growth

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Company

Yieldmo is an exchange for programmatic advertising, offering a new way to buy, sell, and serve digital ads. The company delivers success for advertisers and publishers with innovative ad formats and insightful data.

- Shawn Yang

Managing Director, Yieldmo

“Fighting fraud requires more than simple measurement. HUMAN’s focused and unique approach and the reporting of IVT is a major reason we originally started our partnership.”

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Challenge

As one of the world’s largest independent ad marketplaces, Yieldmo saw the growth in mobile advertising firsthand. The company experienced a 677% CAGR in its available supply of ad opportunities over the past three years.

Yieldmo needed to ensure a fraud-free marketplace would continue for its advertisers and publishers. This trust is no small feat, as fraudsters constantly build on their toolsets false representation, automated browsing and misleading interfaces to steal mobile ad spend. 


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Solution

Yieldmo turned to HUMAN MediaGuard to ensure inventory quality and trust.

MediaGuard was implemented globally alongside proprietary tools. Powered by a multilayered detection methodology that uses technical evidence, continuous adaptation, machine learning and threat intelligence, HUMAN verifies more than 20 trillion interactions per week. This unmatched visibility and scale enables MediaGuard to provide the most comprehensive pre-bid prevention and post-bid detection capabilities, as well as actionable insights for key stakeholders.

RESULTS

 Yieldmo quickly scaled its platform with confidence due to the protections it had in place. Combining internal protocols with MediaGuard proactively insulated Yieldmo from fraudulent activity on its platform. Yieldmo’s invalid traffic (IVT) rate - already among the industry lowest at just 1% - declined 90% after implementing HUMAN MediaGuard to 0.1%. Laying the foundation of protection, actively monitoring all sources and adjusting as required, Yieldmo and HUMAN delivered trust in the marketplace for all partners.

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