Yieldmo Prevents Fraud Despite Rapid Growth

As one of the world’s largest independent ad marketplaces, Yieldmo saw the growth in mobile advertising firsthand. The company experienced a 677% CAGR in its available supply of ad opportunities over the past three years.

Yieldmo needed to ensure a fraud-free marketplace would continue for its advertisers and publishers. Ensuring inventory quality and trust is no small feat with fraudsters constantly building on their toolsets' false representation, automated browsing, and misleading interfaces to steal north of $2 billion of mobile ad spend. 

Despite this significant growth, Yieldmo’s global marketplace did not see a corresponding growth in fraud. By combining internal protocols and tools with actionable insights from HUMAN MediaGuard, Yieldmo was able to proactively insulating itself from any growth in fraud.

To help fuel this growth, Yieldmo needed to ensure a fraud-free marketplace would continue for its advertisers and publishers. Implemented globally alongside proprietary tools, HUMAN’s Software as a Service MediaGuard provides value to customers by providing data on Request-to-Bid in programmatic advertising with little latency and delivered actionable insights to Yieldmo’s digital platform.

Relying on a multilayered detection methodology that uses technical evidence, continuous adaptation, machine learning, and threat intelligence stored on AWS instances through Snowflake Databases, the HUMAN fraud mitigation platform verifies more than 20 trillion interactions per week, an unmatched scale that powers the most comprehensive pre-bid prevention and post-bid detection capabilities to make a decision in the last mile, as close to the customer as possible. HUMAN also leverages Route 53 for authoritative DNS service for all its domains.