Advertising and Marketing Security

DSP, SSP & MEDIA OWNER PROTECTION

HUMAN helps demand-side platforms (DSPs), supply-side platforms (SSPs), and media owners protect their digital advertising investments

Protect valuable media investments and platforms from ad fraud

HUMAN partners with leading ad tech platforms, media owners, and device providers to prevent fraudsters
from profiting from your digital advertising campaigns
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Fraudulent Inventory

Impressions that are not real
A programmatic ad platform that has been compromised by ad fraud has the potential to cause significant damage throughout the whole ecosystem.
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Costly Remediation

Clawbacks waste more than time
Fighting fraud after a bot attack takes place requires both operational effort and additional revenue expenditures to mitigate the consequences.
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Revenue Risk

Lower quality, damaged reputation
When ad fraud enters your inventory, it jeopardizes your relationships with demand partners, exposes them to risk, and damages your business’ reputation.

How advertising fraud works

MediaGuard uses HUMAN’s modern defense strategy to keep cybercriminals out of your digital advertising with unmatched scale, speed, and accuracy

Ad Fraud Affects the Entire Ecosystem

Increasing spend, ever-evolving channels - web, connected TV (CTV), native, mobile web, and mobile app - and ease of connecting to audiences have made digital advertising increasingly attractive to marketers. Unfortunately, these same characteristics have made it equally appealing to fraudsters.

Fraud in the digital advertising supply chain lowers the quality and ultimately diminishes the trust in the entire ecosystem. Ad tech platforms and media owners have the most to lose from this. Lower quality from fraud reduces inventory value in the short term and leaves platform reputations with demand sources damaged for the future.

HUMAN works with all leading ad platforms, which lets us see more than 85% of the total global programmatic impressions. DSPs and SSPs leverage HUMAN to ensure that their inventory is free from sophisticated bots, improve the value of their platform, and better their standing with ecosystem partners.

MediaGuard Stops Ad Fraud

MediaGuard keeps cybercriminals out of your digital advertising

Sophisticated bots behave like real users, making it easy for them to evade detection. As a result, advertisers and platforms find it increasingly challenging to keep their digital media free from fraud. A sophisticated bot can imitate human behavior using mouse movements, keystrokes, fake browser behavior and even imitate other devices. As a result, traditional ad fraud solutions that rely on behavioral monitoring or static lists to detect bots are increasingly vulnerable to abuse. MediaGuard uses a multilayered detection methodology that establishes hard technical evidence to prove fraud. This enables MediaGuard to detect and mitigate today’s sophisticated bots with unmatched scale, speed, and precision to ensure that only real humans are interacting with your media.
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CASE STUDY

Proactive Protection Prevents Fraud Despite Rapid Growth

A combination of internal protocols and insights from HUMAN’s MediaGuard enabled Yieldmo to proactively insulate itself from fraud despite significant growth.

Technology Highlights

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Detection at scale
With global observability, the Human Verification Engine verifies the humanity of more than two trillion interactions per day to identify internet traffic patterns and anomalies.
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Satori Threat Intelligence Team
Stay ahead of bad actors with hacker intelligence provided by our research team
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Multi-source collective protection
We detect automated bots by analyzing over 2,500 signals collected from a wide range of applications, advertising and marketing platforms, and IoT devices at an internet-wide scale.
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Friction-free without CAPTCHA
Our superior signal collection allows us to obtain ground truth, without relying on CAPTCHAs, giving greater accuracy without introducing user friction.
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Actionable insights
HUMAN’s comprehensive dashboard provides insight and control over your metrics for you and your team.
Yes, it's true - There is...

SAFETY IN NUMBERS

For each of the 15 trillion-plus interactions verified by HUMAN each week, up to 2,500 signals are parsed through over 350 algorithms to reach a single critical decision - bot or not.

The largest enterprises and internet platforms trust HUMAN to collectively protect themselves and the internet from the most human-like automated bots. Join us.

HUMAN is trusted by the largest enterprises and internet platforms to protect them from the most human-like bots.

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Featured Resources

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Programmatic Ad Fruad
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CTV Fraud
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DSP, SSP, & Media Owner Protection
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Device, App & SSAI Spoofing
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