- Application Security and Fraud Prevention
- Advertising and Marketing Security
- New York City
- Washington DC
Increasing spend, ever-evolving channels - web, connected TV (CTV), native, mobile web, and mobile app - and ease of connecting to audiences have made digital advertising increasingly attractive to marketers. Unfortunately, these same characteristics have made it equally appealing to fraudsters.
Fraud in the digital advertising supply chain lowers the quality and ultimately diminishes the trust in the entire ecosystem. Ad tech platforms and media owners have the most to lose from this. Lower quality from fraud reduces inventory value in the short term and leaves platform reputations with demand sources damaged for the future.