To perform fair, transparent, and advertiser-agnostic auctions, acting as an unbiased partner, Rise relies heavily on data and artificial intelligence tools to continuously improve its data-models. Fraud entering those data pools can greatly affect the results while high levels of invalid traffic (IVT) can keep potential clients away from the platform. While providing a basic level of protection, Rise did not believe that their existing fraud protection provider was delivering a strong enough solution. Clients expect full protection against sophisticated bots.