For Curiosity Media, malvertising reared its ugly head primarily through malicious redirects on SpanishDict.com. The team was fighting user complaints about redirects and working to remedy the frustrating user experiences that they caused.
Curiosity Media found that their engineering team simply didn’t have the resources to keep up with the constantly changing tactics employed by malicious actors. Whenever they tracked down a bad actor, the delivery methods or attack types would change. It became clear, as larger and more frequent malvertising attacks were hitting the publisher, that using their engineering resources to manually trace and turn off campaigns was not sustainable.
Curiosity Media was playing a losing game and needed a better solution.