Ad Tech Protection

Ad Tech

The advertising ecosystem has been one of the most appealing targets for cybercriminals. With spend on digital advertising increasing each year and new channels constantly developing, the opportunities for fraudsters to profit are plentiful. HUMAN is reducing these opportunities for ad fraud and working to restore trust and transparency to the advertising industry.

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Ad Tech Platforms

HUMAN has partnered with key industry players in the fight against advertising fraud, becoming the single source of truth for ad fraud in the market today.

Ad tech platforms using HUMAN maximize their win rates and revenue potential by blocking ad fraud before the bid and delivering validated supply. Ad Tech platforms can identify which sources have generated IVT, and track blocked pre-bid IVT over time.

Fraudulent ads can be blocked pre-bid with a server-to-server integration. We evaluate each impression before it is auctioned in the real-time bidding (RTB) process. Our algorithm continually learns from the results of our global detection network to accurately predict the presence of botnets and invalid traffic.

DSPs

Using HUMAN, Demand Side Platforms (DSPs) prevent pre-bid ad fraud in real-time, across all digital environments to deliver a better experience to advertisers.

Protect and

Grow Revenue

With HUMAN, DSPs ensure the highest level of human-verified inventory and deliver more reliable results for advertisers.

Minimize Clawbacks and Inefficiency

By preventing fraudulent behavior before the bid, DSPs avoid middle-man remediation conversations with suppliers and reduce clawback payments to advertisers.

Deliver a Seamless Experience to Brands and Clients

DSPs using HUMAN remove the burden of fraud protection from clients to deliver a seamless experience for advertisers.

SSPs

SSPs use HUMAN to prevent ad fraud before the bid, across all digital environments, to deliver a better experience to publishers and buyers.

Minimize Fraud to Ensure Clean Inventory to Buyers

Use HUMAN's insights to inform publisher partnerships and take action when necessary.

Reduce Downstream

Costs

Prevent fraud before the bid to avoid remediation conversations with publishers and DSPs.

Make the Internet Safer for Advertisers

Ensure that fraudulent supply doesn’t make its way to buyers.

ADVERTISERS & BRANDS

HUMAN works with leading advertisers and brands to ensure their ad dollars are being spent on real humans, not bots.

Advertisers can deploy HUMAN's detection tags within minutes via JavaScript, software development kit (SDK), or a 1x1 pixel for environments that do not accept JavaScript. Using the HUMAN dashboard, Ad Tech platforms can identify which sources have generated IVT, and track blocked pre-bid IVT over time. Advertisers can also leverage HUMAN Customer Success for best practices on how to reduce fraud across their campaigns.

MAXIMIZE ROI ACROSS DIGITAL DESKTOP, MOBILE, AND CTV ADVERTISING

Ensure your ad budget is being spent to maximize engagement with real humans.

WORK WITH REPUTABLE SUPPLIERS

Using HUMAN, you can track fraud rates over time and understand where fraud is originating from to inform your supplier strategy

JOE ZAWADZKI, CEO

"By combining our own proprietary tools and processes with those of HUMAN, and focusing on measurably superior outcomes, we can identify and avoid fraud and other undesirable activity, allowing our customers to focus on bettering the overall programmatic journey for the end user."

JEFF GREEN, CEO

"We partnered with HUMAN to scan every single impression - about 9 million a second - offered through our platform before we ever make a bid on it. With this partnership, we can prevent fraud before it occurs."

KEITH EADIE, VP & GM, ADOBE ADVERTISING CLOUD

"We believe one dollar spent on a non-human viewer is one too many. We're excited to be integrating with HUMAN to prevent that from happening."

Ad Tech

Ad Tech Platforms

DSPs

SSPs

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