Using HUMAN, Demand Side Platforms (DSPs) prevent pre-bid ad fraud in real-time, across all digital environments to deliver a better experience to advertisers.
With HUMAN, DSPs ensure the highest level of human-verified inventory and deliver more reliable results for advertisers.
Minimize Clawbacks and Inefficiency
By preventing fraudulent behavior before the bid, DSPs avoid middle-man remediation conversations with suppliers and reduce clawback payments to advertisers.
Deliver a Seamless Experience to Brands and Clients
DSPs using HUMAN remove the burden of fraud protection from clients to deliver a seamless experience for advertisers.