With billions of digital interactions happening daily, both between users and automated systems, our lives and data are increasingly online.
For businesses, this “always online” environment is both an advantage and a disadvantage. While it means that it’s possible to reach customers at more touchpoints than ever, it also means there are more opportunities for customers to fall victim to a cyberattack, which can cause financial and reputational damage for businesses. Continuous safeguarding of data from malicious bot attacks is necessary to maintain data integrity, customer privacy, and trust in your brand.