What are digital interactions?
Back to glossaryWhat are digital interactions?
Digital interactions are any type of online activity that happens between people, between a person and a platform, or between platforms. Examples of digital interactions include people using websites or apps, and systems/devices communicating with each other. Safeguarding these interactions is a tenet of data security. Failure to protect digital interactions can lead to cyberattacks such as formjacking, credential stuffing, and account takeover.
What security risks are associated with digital interactions?
With billions of digital interactions happening daily, both between users and automated systems, our lives and data are increasingly online.
For businesses, this “always online” environment is both an advantage and a disadvantage. While it means that it’s possible to reach customers at more touchpoints than ever, it also means there are more opportunities for customers to fall victim to a cyberattack, which can cause financial and reputational damage for businesses. Continuous safeguarding of data from malicious bot attacks is necessary to maintain data integrity, customer privacy, and trust in your brand.
How does cybersecurity technology solve this problem?
Safeguarding digital interactions requires a layered approach, sometimes known as “defense in depth”. At the forefront is bot mitigation, which detects and blocks malicious bots using techniques like behavioral analysis and machine learning. Client-side security adds protection by monitoring browser interactions to prevent risks like formjacking and unauthorized script changes.
Additional layers include access management tools (e.g., multi-factor authentication) to secure user accounts and web application firewalls (WAFs) that filter suspicious traffic. Finally, continuous threat intelligence keeps defenses current against evolving threats, enabling a proactive stance in protecting digital interactions from various cyber risks.
How does HUMAN address digital interaction security?
HUMAN provides multi-layered protection that improves the performance of sites and apps, while continuously protecting you from sophisticated bots masquerading as people. We constantly innovate within the cybercrime landscape to ensure continuous threat detection and mitigation, protecting every aspect of the digital customer journey.