- Advertising
- Viewability
- Platforms
Transparent Viewability for a Stronger Marketplace
Fraud-filtered, transparent Viewability that proves the real value of impressions, strengthens buyer confidence, and drives quality spend.
Built for Today’s Marketplace
HUMAN Viewability goes beyond basic metrics —empowering platforms with accuracy, transparency, and verification that buyers and sellers can trust.
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Clarity You Can Trust
Viewability data filtered through industry-leading invalid traffic detection, for results you can stand behind.
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Smarter Optimization
Guide spend toward quality inventory with precise, fraud-filtered insights that drive better bidding and outcomes.
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Trust Across the Ecosystem
Strengthen relationships with buyers and publishers by providing transparent, actionable Viewability data.
Viewability Advantages
Built to boost transparency and trust in your ecosystem.
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Fraud-First Accuracy
Metrics powered by HUMAN’s advanced IVT filtering, Viewability shows you the real, human impressions.
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Radical Transparency
Open, explainable reporting that discloses what was measured, what wasn’t, and why — no black-box models.
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Trusted Protection
An additional layer in HUMAN’s protection mission — empowering platforms with clarity, trust, and measurable value as the market evolves.
Threat Intelligence:
The HUMAN Element
The Satori Threat Intelligence and Research Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.
Explore Satori
Protect your Platform With a Purpose-built Package.
HUMAN’s tiered offerings allow customers to select one or multiple solutions to solve the challenges facing their programmatic efforts.
Learn More
Advertising Solutions
FAQ
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What is Ad Viewability?
Ad Viewability measures whether a digital advertisement actually had the chance to be seen by a real person. According to industry standards set by the Media Rating Council (MRC), an ad is considered viewable when at least 50% of its pixels are visible on a user’s screen for at least one second (for display ads) or two seconds (for video ads).
In simpler terms, Viewability ensures that your ads aren’t just served — they have the opportunity to be seen. -
Why is Viewability Important?
Viewability is critical because it directly impacts ad performance, ROI, and campaign effectiveness. If your ads aren’t viewable, they can’t influence user behavior, drive clicks, or generate conversions. High Viewability rates signal better placement quality and more efficient media spend.
For advertisers, improving Viewability means ensuring that every dollar spent goes toward impressions that have a real chance to make an impact. -
How do you calculate Viewability?
Viewability is typically calculated using the following formula:
Viewability Rate = (Viewable Impressions ÷ Measurable Impressions) × 100
- Viewable impressions are those that meet the MRC’s criteria for visibility.
- Measurable impressions are all impressions that can be tracked for Viewability.
By analyzing this rate, advertisers can identify where ads perform best, optimize placements, and improve overall campaign effectiveness.
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How does Ad Fraud affect Viewability?
Ad fraud can artificially inflate Viewability metrics by generating fake impressions that appear “viewable” but are never seen by real humans. Fraudsters use bots or hidden placements to mimic legitimate traffic, which wastes ad spend and skews performance data.
By combining Viewability measurement with fraud detection, advertisers can ensure they’re measuring real human engagement, not just pixel exposure. HUMAN’s solutions verify both the authenticity and visibility of every impression — giving you confidence that your ads reach genuine audiences.
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