- Advertising
- Viewability
Clearer Viewability, Stronger Media Decisions
Not all impressions are equal. HUMAN delivers fraud-filtered, transparent viewability insights that prove the real value of your media.
Safeguard Your Media Spend
Select the solution for your business below.
See What’s Real
HUMAN delivers clarity across the ad ecosystem, protecting value, proving authenticity, and building trust in every interaction.
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Prove Value
Show partners and advertisers the authenticity of every impression to build lasting confidence in your media.
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Optimize Outcomes
Use transparent, fraud-filtered insights to drive smarter decisions and maximize campaign performance.
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Build Trust
Strengthen long-term relationships with clarity, accountability, and results you can stand behind.
The HUMAN Difference
Our Viewability technology combines industry-leading accuracy with fraud-filtered, transparent insights you can rely on.
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Transparent Reporting
Where we can’t measure, we don’t guess — HUMAN delivers comprehensive transparency into the reasoning behind each measurement calculation, enabling full visibility across your inventory.
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Advanced IVT Filtering
Best-in-class IVT protection ensures your metrics reflect true human exposure, giving you trustworthy data.
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Cross-Channel Measurement
Coverage across Display and Video: Desktop, MWEB, and In-App environments.
Protect Your Platform With a Purpose-built Package.
Secure digital advertising with Viewability — part of HUMAN’s Advertising Protection Package designed to maximize trust in the ad tech ecosystem.
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Advertising Solutions
Threat Intelligence:
The HUMAN Element
The Satori Threat Intelligence Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.
Explore Satori
FAQ
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What is Ad Viewability?
Ad Viewability measures whether a digital advertisement actually had the chance to be seen by a real person. According to industry standards set by the Media Rating Council (MRC), an ad is considered viewable when at least 50% of its pixels are visible on a user’s screen for at least one second (for display ads) or two seconds (for video ads).
In simpler terms, Viewability ensures that your ads aren’t just served — they have the opportunity to be seen. -
Why is Viewability Important?
Viewability is critical because it directly impacts ad performance, ROI, and campaign effectiveness. If your ads aren’t viewable, they can’t influence user behavior, drive clicks, or generate conversions. High Viewability rates signal better placement quality and more efficient media spend.
For advertisers, improving Viewability means ensuring that every dollar spent goes toward impressions that have a real chance to make an impact. -
How do you calculate Viewability?
Viewability is typically calculated using the following formula:
Viewability Rate = (Viewable Impressions ÷ Measurable Impressions) × 100
- Viewable impressions are those that meet the MRC’s criteria for visibility.
- Measurable impressions are all impressions that can be tracked for Viewability.
By analyzing this rate, advertisers can identify where ads perform best, optimize placements, and improve overall campaign effectiveness.
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How does Ad Fraud affect Viewability?
Ad fraud can artificially inflate Viewability metrics by generating fake impressions that appear “viewable” but are never seen by real humans. Fraudsters use bots or hidden placements to mimic legitimate traffic, which wastes ad spend and skews performance data.
By combining Viewability measurement with fraud detection, advertisers can ensure they’re measuring real human engagement, not just pixel exposure. HUMAN’s solutions verify both the authenticity and visibility of every impression — giving you confidence that your ads reach genuine audiences.
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