- Advertising
- Viewability
- Brands and Agencies
Transparent Viewability for Smarter Media Investment
HUMAN Viewability delivers fraud-filtered, transparent insighst into what was truly seen — empowering smarter investment and stronger results.
See Clearly. Spend Smarter.
Get best-in-class, fraud-filtered Viewability insights you can trust—so you can measure real human exposure, optimize performance, and maximize every ad dollar.
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Measure Real Human Views
Best-in-class IVT protection enables your metrics to reflect actual human exposure, giving you accurate, trustworthy data for every dollar spent.
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Clarity You Can Act On
See exactly what was viewed, where, and why—post-bid reporting with supply-level transparency you can trust and optimize against.
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Built for Every Screen
From display to video, our Viewability works seamlessly across formats—so you get consistent, accurate insights wherever your ads run.
Viewability, Verified
Accurate, transparent Viewability measurement — giving advertisers confidence their ads have the chance to be seen, and the tools to optimize every campaign.
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Measure What Matters
We measure whether an ad was viewable based on on-screen position and exposure time, not just delivery.
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Clean, Multi-Level Reporting
Access TLX-level detail and aggregated rollups in the HUMAN Dashboard or API to validate delivery, benchmark accuracy, and compare performance consistently across campaigns.
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Clear Viewability Insights
Transforming raw impression data into actionable insights that help maximize campaign impact and efficiency in an easy to understand format.
Threat Intelligence:
The HUMAN Element
The Satori Threat Intelligence and Research Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.
Explore Satori
Protect Your Media Spend with a Purpose-Built Package
Secure digital advertising with Viewability — part of HUMAN’s Advertising Protection Package designed to maximize trust in the ad tech ecosystem.
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Advertising Solutions
FAQ
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What is Ad Viewability?
Ad Viewability measures whether a digital advertisement actually had the chance to be seen by a real person. According to industry standards set by the Media Rating Council (MRC), an ad is considered viewable when at least 50% of its pixels are visible on a user’s screen for at least one second (for display ads) or two seconds (for video ads).
In simpler terms, Viewability ensures that your ads aren’t just served — they have the opportunity to be seen. -
Why is Viewability Important?
Viewability is critical because it directly impacts ad performance, ROI, and campaign effectiveness. If your ads aren’t viewable, they can’t influence user behavior, drive clicks, or generate conversions. High Viewability rates signal better placement quality and more efficient media spend.
For advertisers, improving Viewability means ensuring that every dollar spent goes toward impressions that have a real chance to make an impact. -
How do you calculate Viewability?
Viewability is typically calculated using the following formula:
Viewability Rate = (Viewable Impressions ÷ Measurable Impressions) × 100
- Viewable impressions are those that meet the MRC’s criteria for visibility.
- Measurable impressions are all impressions that can be tracked for Viewability.
By analyzing this rate, advertisers can identify where ads perform best, optimize placements, and improve overall campaign effectiveness.
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How does Ad Fraud affect Viewability?
Ad fraud can artificially inflate Viewability metrics by generating fake impressions that appear “viewable” but are never seen by real humans. Fraudsters use bots or hidden placements to mimic legitimate traffic, which wastes ad spend and skews performance data.
By combining Viewability measurement with fraud detection, advertisers can ensure they’re measuring real human engagement, not just pixel exposure. HUMAN’s solutions verify both the authenticity and visibility of every impression — giving you confidence that your ads reach genuine audiences.
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