- Advertising
- Click Fraud
Fight Click Fraud. Protect Your Dollar. Drive Real Performance.
Combat click fraud across the entire digital ecosystem in real time – safeguard media spend, preserve inventory integrity, and deliver trusted results.
Validated by Customers
Protect Against Click Fraud
Shield your ad spend, campaign performance, and revenue from invalid clicks.
Verify Value with Valid Clicks
Protect your platform from click fraud with analysis of actual click behavior—not just device signals or landing page activity.
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Protect Media Performance
Detect invalid clicks with real-time detection that preserves campaign effectiveness.
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Spend Smarter with Real-Time Insights
Make faster, smarter full-funnel decisions and instantly reallocate your budget to drive real performance with real-time IVT insights.
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Maximize Inventory Value
Prevent premium ads from being served to IVT by detecting when the page loads in real time.
Key Capabilities
Achieve high-fidelity decisioning with 400+ algorithms and adaptive machine learning models that analyze signals from across the entire customer journey.
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Combat Click Fraud
Strengthen advertiser relationships by detecting both malicious and invalid clicks in real time, with accurate campaign management, optimization, and trusted billing.
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Redirect Fraudulent Traffic
Automatically redirect IVT toward non-revenue generating pages through custom events and triggers.
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Protect Your Premium Inventory
Safeguard publisher sites and maximize ad revenue by driving traffic away from IVT and only serving premium ads to valid users.
Protecting Customers from Evolving Threats
HUMAN is trusted by global organizations across industries to protect campaign integrity and platform reputation due to invalid clicks eroding advertiser trust.
Embracing new solutions that help validate results is essential for advertisers to prove ROI. Our continued work with HUMAN reinforces our commitment to providing our customers with reliable metrics to help them reach and engage decision makers with confidence and drive meaningful business results.
Abhishek Shrivastava
VP of Product at LinkedIn
Threat Intelligence:
The HUMAN Element
The Satori Threat Intelligence and Research Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.
Explore Satori
Improve Digital Experiences with a Purpose-Built Package
Fight click fraud with HUMAN’s Advertising Protection Packages for platforms, brands, and publishers.
Learn More
Advertising Solutions
FAQ
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What is click fraud?
Click fraud happens when fraudulent clicks are generated on digital ads with the intent to waste an advertiser’s budget, skew campaign performance, or damage competitors. These clicks can come from bots, click farms, or even competitors themselves. Without proper click fraud detection, businesses may end up paying for engagement that doesn’t come from real people, undermining the effectiveness of digital campaigns and driving up costs.
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How do you prevent click fraud?
Effective click fraud prevention requires real-time detection of invalid traffic and behavioral analysis to distinguish between legitimate users and fraudulent activity. This includes identifying patterns such as rapid or repetitive clicking, unusual geographic sources, and inconsistent user behaviors. HUMAN’s click fraud prevention solutions help advertisers protect their budgets by blocking invalid clicks before they impact performance, allowing campaigns to reach genuine audiences.
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How do you detect click fraud?
Click fraud protection works by monitoring and analyzing key signals such as mouse movement, click patterns, session duration, and device information. Detection tools identify when engagement is unnatural or likely to be generated by automated systems. HUMAN uses sophisticated click fraud protection technology to separate authentic interactions from fake ones, providing advertisers with cleaner, more accurate data and higher-quality campaign results.
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Does HUMAN use behavioral analysis to prevent click fraud?
Yes, behavioral analysis is at the heart of HUMAN’s click fraud prevention. By studying how real users behave, like how they navigate, click, and interact with content, HUMAN can quickly identify fraudulent patterns that bots or malicious actors create. This behavioral insight allows HUMAN to block bad traffic while ensuring that real users enjoy a seamless ad experience.
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Is it easy to use HUMAN to prevent click fraud?
Absolutely. HUMAN’s click fraud protection is designed to integrate easily with existing digital advertising systems, providing seamless defense without adding complexity for teams. With real-time insights, automated blocking, and detailed reporting, advertisers can focus on driving growth while HUMAN handles the fraud prevention behind the scenes.
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