- Advertising
- Click Fraud
- Brands and Agencies
Protect Your Spend and Demand Quality
Protect your marketing investment with real-time traffic intelligence that detects and mitigates invalid activity before pages load, providing clean analytics and genuine customer interactions with Page Intelligence.
See Traffic Clearly. Act Decisively.
Improve campaign effectiveness and ROAS by focusing on valid page visits. Real-time detection activates before pages render, protecting your marketing data and budget from invalid traffic.
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Trust Your Performance Metrics
Let your marketing analytics reflect genuine customer behavior with real-time protection that redirects invalid traffic away from conversion tracking and revenue-generating pages.
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Spend Smarter with Real-Time Insights
Make faster, smarter full-funnel decisions and reallocate budget to ensure every dollar drives real performance.
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Enhance Campaign Effectiveness
Focus your campaigns on genuine users who actually convert, improving your overall campaign performance and return on ad spend across all channels.
Fight Ad Fraud. Boost ROI.
Reduce click fraud, optimize traffic quality, and enhance marketing efficiency with real-time IVT detection, flexible mitigation strategies, and clear insights into traffic patterns.
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Real-Time Traffic Intelligence
Redirect non-genuine traffic toward non-revenue generating pages automatically through custom events and triggers.
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Preserve Customer Audiences
Maintain the quality of your customer segments and lookalike audiences, allowing your brand to reach genuine prospects for better campaign performance.
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See Your Traffic Clearly
Gain complete visibility into traffic quality by source, channel, and campaign with comprehensive analytics across pages.
Threat Intelligence:
The HUMAN Element
The Satori Threat Intelligence and Research Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.
Explore Satori
Protect Your Spend with a Purpose-Built Package
Secure digital advertising with Page Intelligence—part of HUMAN’s Advertising Protection Package built for brands and agencies.
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Advertising Solutions
FAQ
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What is click fraud?
Click fraud happens when fraudulent clicks are generated on digital ads with the intent to waste an advertiser’s budget, skew campaign performance, or damage competitors. These clicks can come from bots, click farms, or even competitors themselves. Without proper click fraud detection, businesses may end up paying for engagement that doesn’t come from real people, undermining the effectiveness of digital campaigns and driving up costs.
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How do you prevent click fraud?
Effective click fraud prevention requires real-time detection of invalid traffic and behavioral analysis to distinguish between legitimate users and fraudulent activity. This includes identifying patterns such as rapid or repetitive clicking, unusual geographic sources, and inconsistent user behaviors. HUMAN’s click fraud prevention solutions help advertisers protect their budgets by blocking invalid clicks before they impact performance, allowing campaigns to reach genuine audiences.
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How do you detect click fraud?
Click fraud protection works by monitoring and analyzing key signals such as mouse movement, click patterns, session duration, and device information. Detection tools identify when engagement is unnatural or likely to be generated by automated systems. HUMAN uses sophisticated click fraud protection technology to separate authentic interactions from fake ones, providing advertisers with cleaner, more accurate data and higher-quality campaign results.
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Does HUMAN use behavioral analysis to prevent click fraud?
Yes, behavioral analysis is at the heart of HUMAN’s click fraud prevention. By studying how real users behave, like how they navigate, click, and interact with content, HUMAN can quickly identify fraudulent patterns that bots or malicious actors create. This behavioral insight allows HUMAN to block bad traffic while ensuring that real users enjoy a seamless ad experience.
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Is it easy to use HUMAN to prevent click fraud?
Absolutely. HUMAN’s click fraud protection is designed to integrate easily with existing digital advertising systems, providing seamless defense without adding complexity for teams. With real-time insights, automated blocking, and detailed reporting, advertisers can focus on driving growth while HUMAN handles the fraud prevention behind the scenes.
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