- Advertising
- Click Fraud
- Publishers
Page Intelligence Maximizes Ad Revenue with Real-Time IVT Detection
Protect your monetization and strengthen advertiser relationships with real-time traffic intelligence that allows premium ads to reach genuine users, driving higher yields and sustained investment.
Optimize Revenue Through Traffic Quality
Enhance ad revenue opportunities and attract premium advertisers with intelligent traffic management that protects inventory quality while providing actionable insights for yield optimization.
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Maximize Inventory Value
Allow premium advertisers to reach genuine audiences by mitigating invalid traffic in real-time, protecting high-value inventory and maintaining advertiser confidence.
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Enhance Advertiser Trust
Build stronger relationships by serving ads to genuine users, protecting ad spend, and fostering sustained media investment.
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Make Data-Driven Yield Decisions
Make informed yield optimization decisions with detailed traffic analytics that help you attract premium advertisers and maximize revenue per impression across all inventory.
Maximize Publisher Revenue
Enhance ad yield and attract higher-value ad campaigns by delivering impressions to valid visitors.
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Protect Your Premium Inventory
Real-time detection allows premium ads reach to only reach validated traffic, maximizing your yield and attracting top-tier campaigns.
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Obtain Revenue Insights
Gain the clarity needed for rapid, data-driven optimization of monetization strategies with a robust dashboard that identifies sources of invalid activity.
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Prove Audience Quality
Clean your audience segments by filtering out IVT—giving you the credibility to promote high-quality inventory that commands premium demand.
Threat Intelligence:
The HUMAN Element
The Satori Threat Intelligence and Research Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.
Explore Satori
Protect Pages with a Purpose-Built Package
Secure digital advertising with Page Intelligence—part of HUMAN’s Advertising Protection Package built for publishers.
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Advertising Solutions
FAQ
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What is click fraud?
Click fraud happens when fraudulent clicks are generated on digital ads with the intent to waste an advertiser’s budget, skew campaign performance, or damage competitors. These clicks can come from bots, click farms, or even competitors themselves. Without proper click fraud detection, businesses may end up paying for engagement that doesn’t come from real people, undermining the effectiveness of digital campaigns and driving up costs.
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How do you prevent click fraud?
Effective click fraud prevention requires real-time detection of invalid traffic and behavioral analysis to distinguish between legitimate users and fraudulent activity. This includes identifying patterns such as rapid or repetitive clicking, unusual geographic sources, and inconsistent user behaviors. HUMAN’s click fraud prevention solutions help advertisers protect their budgets by blocking invalid clicks before they impact performance, allowing campaigns to reach genuine audiences.
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How do you detect click fraud?
Click fraud protection works by monitoring and analyzing key signals such as mouse movement, click patterns, session duration, and device information. Detection tools identify when engagement is unnatural or likely to be generated by automated systems. HUMAN uses sophisticated click fraud protection technology to separate authentic interactions from fake ones, providing advertisers with cleaner, more accurate data and higher-quality campaign results.
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Does HUMAN use behavioral analysis to prevent click fraud?
Yes, behavioral analysis is at the heart of HUMAN’s click fraud prevention. By studying how real users behave, like how they navigate, click, and interact with content, HUMAN can quickly identify fraudulent patterns that bots or malicious actors create. This behavioral insight allows HUMAN to block bad traffic while ensuring that real users enjoy a seamless ad experience.
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Is it easy to use HUMAN to prevent click fraud?
Absolutely. HUMAN’s click fraud protection is designed to integrate easily with existing digital advertising systems, providing seamless defense without adding complexity for teams. With real-time insights, automated blocking, and detailed reporting, advertisers can focus on driving growth while HUMAN handles the fraud prevention behind the scenes.
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