Millions of consumers are suddenly using Meta’s Muse to shop, book travel, find information, and complete tasks on their behalf.

Unlike previous AI agents, MUSE has something unprecedented behind it: Meta’s massive distribution across Facebook, Instagram, and WhatsApp, with free access for billions.

The agentic landscape changed almost overnight. Muse now accounts for roughly 70% of all agentic browser traffic measured by HUMAN, making it impossible for businesses to treat AI agents as a niche or future consideration.

What does this mean for your business? How do you capture the opportunity while protecting against the risks?

Join HUMAN for a 101 workshop on Meta Muse and the rise of agentic commerce. We’ll cover: