Case Study

Sporting Goods Retailer Protects Against Carding Attacks

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Company

This leading sporting goods retailer is well-known for offering the best selection of sports equipment from top brands. The company serves more than 7.5 million customers annually through its e-commerce business and 35 stores across the United States.

“When we needed a solution for the carding attacks, partnering with HUMAN was a no-brainer. The integration between HUMAN and Salesforce made the implementation extremely easy. We were up and running that same day.”

– Information Security Manager, Sporting Goods Retailer

Challenge

The retailer needed an immediate solution to gift card cracking that would be able to integrate with its Salesforce Commerce Cloud (SFCC) storefront. The team chose HUMAN Transaction Abuse Defense, highlighting the following capabilities: 

Solution

The retailer needed an immediate solution to gift card cracking that would be able to integrate with its Salesforce Commerce Cloud (SFCC) storefront. The team chose HUMAN Transaction Abuse Defense, highlighting the following capabilities: 

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  • Protection against sophisticated carding attacks: Transaction Abuse Defense uses behavioral monitoring, intelligent fingerprinting and predictive methods to detect and mitigate bad bots with unparalleled accuracy. The solution uses machine learning to analyze hundreds of pieces of user activity data and device behavior to determine whether a user is a bot or not.
  • Easy integration: Transaction Abuse Defense’s seamlessly integrated with SFCC.
  • User-friendly verification: Transaction Abuse Defense uses Human Challenge, a user-friendly alternative to traditional CAPTCHAs. The Press and Hold technology serves proof-of-work and other behind-the-scenes tests to distinguish humans from bots, without impacting customer experience.

RESULTS

Transaction Abuse Defense was integrated into the retailer’s tech stack within a matter of hours and quickly yielded the following results:

  • Blocked bad bots during periods of high traffic: During a recent attack during a high-traffic period, Transaction Abuse Defense detected and blocked more than 397K malicious requests while allowing over 383K legitimate requests from human customers to proceed without impact. There was also a noticeable improvement in web performance since unwanted bot traffic was being blocked at the edge.
  • Reduced response times as compared to reCAPTCHA: Since switching from reCAPTCHA to Human Challenge, the sporting goods retailer decreased the amount of time users spend on verification pages from 66.09 seconds to 34.85 seconds. This allowed customers to complete transactions faster and had a positive impact on their shopping experience.

By implementing Transaction Abuse Defense, the sporting goods retailer improved its security posture without negatively impacting customer experience. The company was able to protect against gift card cracking while simultaneously improving its website performance

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