- Human Defense Platform
Hibbett Sports is a leading athletic-inspired fashion retailer. The company is headquartered in Birmingham, Alabama and has more than 1000 Hibbett Sports and City Gear specialty stores across 35 states. For more than 75 years, Hibbett has given customers access to coveted footwear, apparel, and equipment from top brands like Nike, Jordan, and Adidas.
“We have built a very strong feedback loop with the HUMAN team that allows us to have a tailored proactive approach to protecting our website and our customers from a constantly changing threat landscape.”
Prior to launching its e-commerce business in 2017, Hibbett Sports realized that bots would be a problem when it moved online. The company needed a bot management solution from day one to ensure bots didn’t snatch up its popular sneakers during hype sales. Hibbett knew that if bots depleted its inventory, real human customers would be frustrated, disappointed, and less likely to return to the site.
Hibbett implemented HUMAN Bot Defender to protect its site and ensure that real humans were able to purchase its products. There were several key factors:
Bot Defender helps Hibbett Sports allow real customers—not bots—to purchase its products. This shifts the focus from blocking bots to allowing humans through, providing a seamless customer experience. More customers continue to browse and shop on the website, resulting in increased average cart size.
HUMAN helped Hibbett Sports securely launch its e-commerce business and protect its hype sale revenue. The company is able to save on operational costs, maintain optimal web application performance, and improve customer loyalty.