AdRoll Delivers Smarter, Safer Advertising with HUMAN Security Integration
First Demand-side Platform to Integrate HUMAN’s Viewability Solution, Combining Real-time Fraud Defense with Transparent Performance Insights
SAN FRANCISCO — Oct. 28, 2025 — AdRoll, an AI-powered connected advertising platform built for growth-minded marketers, today announced its integration with HUMAN Security, a leading cybersecurity company committed to enabling trusted interactions and transactions across humans, bots, and AI agents. The integration enhances AdRoll’s ability to deliver high-quality, measurable media performance, giving advertisers greater confidence that every impression reaches a real person and drives meaningful business results.
By integrating HUMAN’s Ad Fraud Defense solution, AdRoll is taking a significant step in further enhancing campaign integrity and maximizing return on ad spend. The integration combines MediaGuard, HUMAN’s real-time pre-bid fraud mitigation technology, with FraudSensor, its post-bid measurement solution. Together, these tools create a closed feedback loop that helps AdRoll continuously improve the precision of its bidding models and ensure that ad budgets are invested in legitimate, viewable inventory.
For AdRoll customers, the result is stronger campaign performance, more efficient budget utilization, and the peace of mind that comes from knowing their ads are shown to authentic audiences. Invalid traffic (IVT) detection now happens in real time, filtering fraudulent bid requests in under 12 milliseconds across desktop, mobile, in-app, and connected TV (CTV) environments. Post-bid insights validate the investment, enabling smarter optimization and consistent improvement in return on advertising spend (ROAS).
“Advertisers shouldn’t have to compromise between reach and safety,” said Lizzie Chapman, vice president of technology partnerships at AdRoll. “By integrating HUMAN’s Ad Fraud Defense and Viewability solutions, we’re empowering marketers with the clarity and confidence that every impression is both real and impactful, helping them make smarter, performance-driven investments.”
AdRoll is also the first demand-side platform to integrate HUMAN’s new Viewability solution, providing transparent, log-level metrics across multiple ad formats. This expanded visibility feeds directly into AdRoll’s BidIQ machine learning model, enabling advertisers to make better-informed decisions about inventory pricing and placement, and further strengthening the platform’s ability to deliver efficient, outcome-based performance.
“AdRoll’s integration with HUMAN demonstrates a shared commitment to protecting the integrity of the digital advertising ecosystem,” said Geoff Stupay, SVP, Global Head of Product at HUMAN Security. “By combining proactive, real-time fraud defense with transparent Viewability insights, AdRoll is setting a new standard for how advertising platforms can maximize performance while safeguarding every impression.”
In addition to IVT and Viewability protection, HUMAN’s reporting also identifies inventory suspected of made-for-advertising (MFA) activity, strengthening AdRoll’s proprietary systems for identifying and blocking low-quality supply. Together, these capabilities reinforce AdRoll’s mission to deliver a transparent, trusted, and high-performing advertising experience for customers across all environments and geographies.