HUMAN is the first organization accredited by the Media Ratings Council (MRC) for pre-bid prevention and post-bid detection of fraud across all major digital advertising platforms: web, mobile web, mobile in-app, and connected TV (CTV).
Advertisers can protect against fraudulent traffic in real-time, before the bid. HUMAN gains context into each impression, meaning that we don’t rely on list-based lookups and blocklists of suspicious IPs and code signatures.
Instead, we look at the session-level of each impression and reference our global detection knowledge base to identify ad fraud within milliseconds. Moreover, we don’t stop traffic unless we’re sure it’s fake, so the humans you want to see your ad will see it, and only the sophisticated bots will get shut down.
How does Advertising Integrity work?
Using our multilayered detection methodology, Advertising Integrity relies on session-level analysis of every impression to more accurately detect and prevent today’s dynamic bots.
Detect Bots Without Compromising User Experience
Improve inventory quality and reputation strength with demand partners by actively preventing invalid traffic across desktop, mobile web, mobile app, and CTV environments in real-time before a bid is ever made on an impression.
Monitor activity from humans and malicious bots across digital impressions to gain insights into inventory quality and take necessary actions with suppliers.
Self-Monitoring and Reputation Protection
Proactively monitor for sophisticated bot activity within digital advertising efforts to maximize ad spend and ensure campaigns are only reaching humans.
HUMAN uncovers the largest CTV fraud scheme ever found: ICEBUCKET.
HUMAN announces a partnership with SMART Ads.
What HUMAN's new MRC accreditations mean.
How app spoofing works and how fraudsters get paid by doing it.
“Pre-bid is a difference-maker for FreeWheel, and indicative of our focus on trust and standards. HUMAN is an industry leader in fraud prevention – ever expanding their capabilities across platforms, and rooting out non-human aspects of the ecosystem to stop fraud in its tracks and give our industry confidence that every impression is real.”
"Meeting industry standards against fraud is fine, but we have done significantly better with HUMAN. Each fraudulent impression that we stop means more money in our farmers' pockets."
"By combining our own proprietary tools and processes with those of HUMAN, and focusing on measurably superior outcomes, we can identify and avoid fraud and other undesirable activity, allowing our customers to focus on bettering the overall programmatic journey for the end user."
"HUMAN is always on the cutting edge; we feel better protected from malicious activity in the ecosystem and we’re building trust with our advertisers and buyers.”