Advertising Integrity

Advertising Integrity detects and mitigates sophisticated bot activity automatically preventing bots from affecting inventory quality, harming platform reputations and stealing from advertisers to maximize spend and trust in digital advertising.

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Prevent Bots
in Real-Time

Advertisers can protect against fraudulent traffic in real-time, before the bid. HUMAN gains context into each impression, meaning that we don’t rely on list-based lookups and blocklists of suspicious IPs and code signatures.

Instead, we look at the session-level of each impression and reference our global detection knowledge base to identify ad fraud within milliseconds. Moreover, we don’t stop traffic unless we’re sure it’s fake, so the humans you want to see your ad will see it, and only the sophisticated bots will get shut down.

MULTIPLE USE CASES FOR MARKETPLACES,
PUBLISHERS, AND BRANDS

Active Mitigation

Improve inventory quality and reputation strength with demand partners by actively preventing invalid traffic across desktop, mobile web, mobile app, and CTV environments in real-time before a bid is ever made on an impression.

Passive Mitigation

Monitor activity from humans and malicious bots across digital impressions to gain insights into inventory quality and take necessary actions with suppliers.

Self-Monitoring and Reputation Protection

Proactively monitor for sophisticated bot activity within digital advertising efforts to maximize ad spend and ensure campaigns are only reaching humans.

How Advertising Integrity can help:

01.

INVESTIGATION:

HUMAN uncovers the largest CTV fraud scheme ever found: ICEBUCKET.

02.

PARTNERSHIP:

HUMAN announces a partnership with SMART Ads.

03.

BLOG:

What HUMAN's new MRC accreditations mean.

04.

INFOGRAPHIC:

How app spoofing works and how fraudsters get paid by doing it.

CARL KALAPESI, CHIEF OPERATING OFFICER

“Pre-bid is a difference-maker for FreeWheel, and indicative of our focus on trust and standards. HUMAN is an industry leader in fraud prevention – ever expanding their capabilities across platforms, and rooting out non-human aspects of the ecosystem to stop fraud in its tracks and give our industry confidence that every impression is real.”

BRANDON MILLER, DIGITAL MARKETING MANAGER

"Meeting industry standards against fraud is fine, but we have done significantly better with HUMAN. Each fraudulent impression that we stop means more money in our farmers' pockets."

JOE ZAWADZKI, CHIEF EXECUTIVE OFFICER

"By combining our own proprietary tools and processes with those of HUMAN, and focusing on measurably superior outcomes, we can identify and avoid fraud and other undesirable activity, allowing our customers to focus on bettering the overall programmatic journey for the end user."

HARRY GATELY, SENIOR STRATEGIST

"HUMAN is always on the cutting edge; we feel better protected from malicious activity in the ecosystem and we’re building trust with our advertisers and buyers.”