- Human Defense Platform
Eliminate fraud, gain greater transparency of supply, and stop wasting valuable resources on remediation
Keep the biding process on your platform free from sophisticated bots and fraud. With HUMAN Programmatic Ad Fraud Defense, DSPs and SSPs ensure that only verified human inventory is allowed into the bidding process without affecting platform speed regardless of channel.
Fraud in the digital advertising supply chain lowers the quality and ultimately diminishes trust in the entire ecosystem. This leaves ad tech and media owners with reduced inventory value and damaged reputations with demand partners.
Maximize ad spend by proactively monitoring for sophisticated bot activity with digital advertising campaigns to identify and eliminate sources of fraud. HUMAN Programmatic Ad Fraud Defense ensures digital advertising is only reaching real humans.
HUMAN gives advertisers and platforms the tools to fight against disruptive ad fraud. Together, they can collectively protect the ecosystem and their digital advertising activities.
Safeguard CTV from disruptive ad fraud. CTV is particularly vulnerable to loss from fraud due to the high value of individual impressions and inconsistent industry standards adoption. HUMAN Programmatic Ad Fraud Defense provides protection against this threat.
Even the most premium and secure platform can be spoofed by fraudsters impersonating devices, apps, and even ad servers to fake the true origin of ad requests. HUMAN helps maximize ROI in this emerging ecosystem.
With this global visibility, we shine a light into the shadowy corners of the CTV and programmatic ad ecosystem to identify fraud with unmatched speed, scale, and precision.
Yieldmo needed to ensure mobile ad opportunities on its marketplace were fraud-free, while significantly growing the supply of ad opportunities. HUMAN delivered actionable insights for this protection.
“Fighting fraud requires more than simple measurement. HUMAN's focused and unique approach and the reporting of IVT is a major reason we originally started our partnership.”
Managing Director, Yieldmo
“On a daily basis, we have MediaGuard reports that allow us to identify, investigate, and counteract each instance of fraud that is caught.”Director, CTV Partnerships, TripleLift
TripleLift and their buyers needed assurance that marketplace transactions maintained quality, especially as it expanded into CTV. They leveraged Programmatic Ad Fraud Defense to safeguard bid requests.