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Programmatic Ad Fraud Defense

SAFEGUARD DIGITAL ADVERTISING FROM FRAUD

Detect and mitigate programmatic ad fraud in real-time to ensure that quality inventory reaches real humans, not bots, across channels
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How does HUMAN protect programmatic ads?

HUMAN protects DSPs, SSPs, media owners, and brands from sophisticated bots with modern defense to change the economics of ad fraud.
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Increase Trust
Prevent bots and fraud in ads across all channels to improve trust in programmatically traded media
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Improve Inventory Quality

Eliminate fraud, gain greater transparency of supply, and stop wasting valuable resources on remediation

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Optimize Return
Deliver only verified human impressions, not bots, for more valuable and better performing inventory

Trust Your Evidence-Based Advertising Decisions

Keep the biding process on your platform free from sophisticated bots and fraud. With HUMAN Programmatic Ad Fraud Defense, DSPs and SSPs ensure that only verified human inventory is allowed into the bidding process without affecting platform speed regardless of channel.

Fraud in the digital advertising supply chain lowers the quality and ultimately diminishes trust in the entire ecosystem. This leaves ad tech and media owners with reduced inventory value and damaged reputations with demand partners.

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Ensure Humanity of All Digital Advertising Impressions

Maximize ad spend by proactively monitoring for sophisticated bot activity with digital advertising campaigns to identify and eliminate sources of fraud. HUMAN Programmatic Ad Fraud Defense ensures digital advertising is only reaching real humans.

HUMAN gives advertisers and platforms the tools to fight against disruptive ad fraud. Together, they can collectively protect the ecosystem and their digital advertising activities.

Keep CTV Investments Fraud-Free

Safeguard CTV from disruptive ad fraud. CTV is particularly vulnerable to loss from fraud due to the high value of individual impressions and inconsistent industry standards adoption. HUMAN Programmatic Ad Fraud Defense provides protection against this threat.

Even the most premium and secure platform can be spoofed by fraudsters impersonating devices, apps, and even ad servers to fake the true origin of ad requests. HUMAN helps maximize ROI in this emerging ecosystem.

Human Ad Fraud Keep CTV Investments

HUMAN sees 85% of global programmatic impressions

With this global visibility, we shine a light into the shadowy corners of the CTV and programmatic ad ecosystem to identify fraud with unmatched speed, scale, and precision.

HUMAN Programmatic Ad Fraud Defense in Action

Yieldmo Proactively Protects Against Fraud Despite Growth

Yieldmo needed to ensure mobile ad opportunities on its marketplace were fraud-free, while significantly growing the supply of ad opportunities. HUMAN delivered actionable insights for this protection.

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90% decline

in IVT rate
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677% CAGR

in available supply of ad opportunities
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“Fighting fraud requires more than simple measurement. HUMAN's focused and unique approach and the reporting of IVT is a major reason we originally started our partnership.” 


Managing Director, Yieldmo

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“On a daily basis, we have MediaGuard reports that allow us to identify, investigate, and counteract each instance of fraud that is caught.”

Director, CTV Partnerships, TripleLift
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TripleLift Expands into CTV with Confidence Against Fraud

TripleLift and their buyers needed assurance that marketplace transactions maintained quality, especially as it expanded into CTV. They leveraged Programmatic Ad Fraud Defense to safeguard bid requests.

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90+ Billion

yearly CTV bid requests
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99.6% Valid

in-app inventory average
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See for yourself how Programmatic Ad Fraud Defense works

Request a Demo

of Programmatic Ad Fraud Defense

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