- Advertising
- Ad Fraud
Maximize Digital Advertising Performance
Unify pre-bid fraud defense with post-bid measurement to optimize ad spend and ROI—and build trust across the adtech ecosystem.
Validated by Customers
Solutions for the Entire Adtech Ecosystem
Select the solution for your business below.
Comprehensive Fraud Protection and Insights
Detect and mitigate invalid traffic before bidding, and unlock precise inventory analytics after delivery—all within a unified platform.
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Real-Time Pre-Bid Defense
Detect fraudulent bid requests in under 12ms that can be actioned against to safeguard ad spend and maximize campaign performance.
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Actionable Intelligence
Obtain deterministic insights into impression quality to curate inventory and improve media spend allocation.
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Holistic Supply Quality Visibility
Leverage automated compliance, traffic, and delivery insights in a single dashboard for data‑driven inventory decisions.
Engineered for Speed and Precision
Built on a global infrastructure processing over 20 trillion interactions weekly, delivering sub-12ms decisioning without added latency.
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Deterministic API Decisioning
True/false fraud indicators delivered via lightweight SDK or API, ensuring zero ambiguity and minimal integration effort.
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Post-Bid Analytics
Analyzes 2,500+ signals per impression for precise post-bid fraud reporting and supply partner pruning.
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Unified Dashboard
Gain three complementary reporting solutions—a customizable query-and-visualization dashboard with alerts and scheduled exports, a full-featured Reporting API, and direct log-level access via Snowflake Marketplace—for seamless, end-to-end data management.
Protecting Customers from Evolving Risks
HUMAN is trusted by global organizations across industries to fortify their programmatic interactions and elevate campaign performance against sophisticated, evolving ad fraud.
With HUMAN’s leading solution, we feel confident that our partners are fully protected and secured as they grow their audience base.
Chief Business Officer Rise
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50 Billion
monthly requests scanned
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0.8%
or less of fraud on platform after HUMAN integration
The unearthing of PARETO was a great indicator of the work we’ve achieved together with HUMAN in mitigating such attacks, and our partnership will no doubt mature even further in the coming years.
Chief Executive Officer
Global Ad Tech & Media Company
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5 Trillion
data points handled by the platform each month
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8 Billion
requests scanned each month for the platform
Threat Intelligence:
The HUMAN Element
The Satori Threat Intelligence Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.
Explore Satori
Protect Your Platform with a Purpose-built Package.
Secure digital advertising with Ad Fraud Defense and Ad Fraud Sensor—part of HUMAN’s Advertising Protection Package.
Learn More
Advertising Solutions
FAQ
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What is ad fraud?
Ad fraud refers to the intentional manipulation of digital advertising systems by bad actors seeking financial gain. It happens when fraudsters use bots or malware to generate fake clicks, impressions, or conversions, causing advertisers to waste their budgets on traffic that isn’t real. Without proper ad fraud detection, businesses risk distorted performance data, ineffective campaigns, and unnecessary costs that can quickly spiral out of control.
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How do you prevent ad fraud?
Successful ad fraud prevention requires using advanced technology that can spot and stop fraudulent activity before it drains your advertising budget. This means detecting non-human traffic, monitoring behavioral patterns, and leveraging real-time threat intelligence to block malicious actors. HUMAN’s solution provides layered ad fraud prevention that protects digital campaigns from sophisticated bots while preserving a seamless user experience.
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What is an ad fraud solution?
An ad fraud solution is a specialized technology designed to help advertisers identify, block, and prevent fraudulent activity in digital ad campaigns. This type of solution uses tools like machine learning, behavioral analysis, and ad fraud detection to ensure that ad spend reaches real humans and not bots. HUMAN’s platform offers comprehensive ad fraud detection capabilities, allowing brands to optimize ad performance while eliminating fraudulent traffic.
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How does HUMAN detect ad fraud?
HUMAN uses behavioral analysis, device fingerprinting, and machine learning to power its ad fraud detection capabilities. By analyzing billions of digital interactions every day, HUMAN can distinguish between authentic user engagement and automated or fraudulent behavior. This real-time detection prevents wasted spend, protects campaign integrity, and gives businesses the insights they need to fine-tune their advertising strategies.
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Can HUMAN also prevent mobile ad fraud?
Yes, HUMAN provides ad fraud prevention across all channels, including mobile environments. Mobile ad fraud can take many forms, such as fake app installs, click flooding, or impression fraud. HUMAN’s solution identifies and blocks mobile fraud by analyzing user behavior, traffic sources, and device-level signals to ensure that mobile advertising investments are protected from both simple and sophisticated fraud attacks.
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