Prevent Fake Interactions

Contaminated data undermines the accuracy of campaign performance measurements. When bots or other invalid traffic inflate metrics like engagement rates, conversion volume, or audience reach, marketers may believe a campaign is more effective than it actually is. This misrepresentation can lead to misallocated budgets, flawed A/B testing results, and ineffective retargeting strategies. Long term, it erodes trust in analytics platforms and makes it difficult to optimize for real human audiences.

Skewed analytics occur when data collected from digital channels is distorted or inaccurate, often due to the presence of invalid traffic such as bots, click farms, or non-human interactions. This contamination leads to misleading insights, where performance metrics like impressions, clicks, or conversions no longer reflect true user behavior. As a result, businesses may make strategic decisions based on faulty assumptions, wasting resources and missing real opportunities for optimization.

Yes. HUMAN prevents skewed analytics by filtering out invalid traffic. Using advanced machine learning, behavioral signals, and device fingerprinting, HUMAN detects and blocks bots and other automated threats in real time. By ensuring genuine human interactions are measured, HUMAN helps marketing and analytics teams maintain clean, actionable data that reflects true campaign performance.

HUMAN manages invalid traffic through a layered detection and mitigation system that combines behavioral analysis, threat intelligence, and continuous machine learning. It examines signals like navigation patterns, interaction speed, and device anomalies to determine whether traffic is human or not. Bot traffic is flagged or blocked in real time, and insights are delivered through detailed reporting dashboards. This approach helps businesses protect their ad spend, improve campaign efficiency, and maintain the integrity of their data across channels.

HUMAN blocks a wide range of malicious bot traffic, including malvertising, account takeover attempts, scraping, ad fraud, and inventory hoarding. Our solutions go beyond basic detection, using behavioral analysis, device fingerprinting, and real-time threat intelligence to ensure that only legitimate users interact with your digital properties. This layered protection helps businesses stop sophisticated bots before they cause financial, operational, or reputational damage.