Just announced: HUMAN’s Satori Threat Intelligence and Research team has disrupted a cunning mobile advertising fraud campaign dubbed Konfety.
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Cannes 2023 Panel - The Advertiser's Rainbow Road: Measurement in the Metaverse (with Anzu)

Programmatic Ad Fraud,

What are the similarities between Mario Kart and Grand Theft Auto? They’re both video games and they allow users to drive cars. The buck stops there; though we dream of a day Yoshi can steal Bowser’s kart mid-race.

Just like you can't compare these two completely different games, you cannot compare 3D advertising environments (mobile, PC, console, the metaverse) against 2D ones because they operate in completely different ways.

In this panel, we will tackle measurement in 3D environments and how fraud is impacting them. Most importantly, we will discuss how we can create a safe and measurable environment to avoid any potential bananas fraudsters throw on the road.

Panelists:

- Emir Taffaha, Head of Global Demand, EQUATIV
- Liat Barer, VP, Product, ODEEO
- Joe Cady, EVP, Advanced Advertising & Partnerships, NBCUNIVERSAL
- Ben Fenster, Chief Product Officer, ANZU
- Emma Raz, Director of Commercial, NUMBER EIGHT
- Tamer Hassan, CEO & Co-Founder, HUMAN