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Case Study

Luxury Auto Brand Reduces Fraud and Increases Conversions

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Company

This leading brand sells luxury automobiles across the globe.
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Challenge

This luxury automotive brand leveraged multiple tactics and sources — including lead gen, social, search, mobile, and display advertising — to drive potential customers to complete “Configure and Price” forms for its various models. When conversion rates dropped, the brand believed bad bots were on their site and wanted to know which tactics were driving them there.


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Solution

The luxury auto brand implemented HUMAN's Data Contamination Defense to solve their bot problem. Data Contamination Defense is part of the Human Defense Platform, a single platform that protects against digital attacks targeting exposed ad, web, mobile and API surfaces.

The Data Contamination Defense detection tag, placed sitewide, immediately delivered valuable site traffic insights and viewability into the entirety of the brand’s digital marketing activities.

Overall, lead generation activities were driving 17% fraudulent leads and a whopping 38% sophisticated invalid traffic was originating from one specific advertising platform. The brand was wasting $36,000 a month attracting and remarketing the bots.

RESULTS

With Data Contamination Defense, the luxury auto brand optimized its campaign and acquisition strategies based on the HUMAN insights. The result was swift and significant. The brand focused its marketing efforts on humans by removing sources and tactics that drove fraudulent traffic. This increased digital conversion rates by 600% and eliminated wasted spend on non-human traffic.

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