Delivering one of the most premium marketplaces in the ad industry requires significant hands-on effort vetting partners, but the threat of invalid traffic is not static. While Kargo manually vets each publisher before connecting their supply to the Kargo marketplace, the threat of invalid traffic is not static. Fraudsters are constantly looking for new ways to interject themselves into the programmatic industry and Kargo needed a partner as dedicated to this as they were. To assist with the daunting task and ensure their inventory remained free of invalid traffic, they turned to the trusted experience of HUMAN’s Ad Fraud Defense.