- Human Defense Platform
Factinate noticed its bounce rates inexplicably rise, particularly on long-form blogs. Soon after, they saw alarming visitor comments on social media mentioning pop-ups and gift card redirects. It was at that point they knew their ad units were being hijacked.
Malvertising attacks occurred three days in one week, costing Factinate more than a hundred thousand dollars a year. The company's two-man Ad Ops team was losing valuable hours manually tracking down threats article by article, page by page, only to have threats resurface after being caught and blocked.
HUMAN cleanAD was the complete solution to Factinate's malvertising pains.
After adding the single line of cleanAD code to their webpage, Factinate’s malvertising problem disappeared almost instantly. cleanAD permanently removed the need to track down and manually block malvertisers.
These key results allowed Factinate to stop hemorrhaging ad revenue while also clearing up valuable work hours to focus on new revenue-growing opportunities: