HUMAN and TollBit are excited to announce our partnership to stop unauthorized AI content scraping agents and transform bot traffic into recurring revenue.
With TollBit’s AI monetization infrastructure on top of HUMAN’s unparalleled detection models, publishers can block malicious scrapers while enabling authorized AI agents to seamlessly pay for content access. Together, HUMAN and TollBit empower publishers with industry-leading bot management against unauthorized AI bots and tools to monetize content access by authorized AI partners.
The AI challenge of AI-driven content scraping
Large language models (LLMs), such as ChatGPT, have been driving increased demand for scraping — both by AI developers to train said models and by bad actors that use AI to create duplicative content and websites. For content-driven enterprises, automated scraping raises concerns of plagiarism and intellectual property infringement.
Furthermore, the availability of duplicative content reduces website traffic to publishers because people can go elsewhere to get the same content, whether that’s on another website or within an AI platform. Less traffic means less recurring revenue from digital ads. Protecting against content scraping is critical for publishers looking to preserve their revenue and competitive edge.
As the prevalence of AI grows, scraping bots aren’t going away; their share of web traffic will continue to expand. AI Bot traffic volume nearly doubled in Q1, rising by 87%, according to TollBit’s State of Bots report for Q1 2025.
The legality of AI scraping remains largely intact, and fighting AI in one-off lawsuits won’t preserve the recurring revenue that publishers are losing. AI platforms will continue to scrape content in order to meet the demand that consumers are increasingly placing on them.
This presents a challenge for both publishers and AI developers alike. “I think we do need a new deal, standard, protocol … for how creators are going to get rewarded,” said OpenAI CEO Sam Altman at the 2024 DealBook Summit. “We need to find new economic models where creators can have new revenue streams.” The partnership between TollBit and HUMAN introduces one such model.
Your content Avengers
HUMAN and TollBit have teamed up to solve the AI scraping challenge. HUMAN’s industry-leading detection engine identifies and mitigates AI scraping bots according to customer-defined response policies.
Customers have three out-of-the-box options:
HUMAN blocks LLMs by default, while giving customers the option to allow or monetize. If you choose to allow the scrapers, you can also set up custom policies to suppress ads or show alternative content.
How to monetize AI scraping bots
HUMAN Scraping Defense serves TollBit’s bot paywall directly to AI agents, seamlessly protecting your content while providing a mechanism for AI companies to discover and access your content appropriately. Here’s how it works:
With HUMAN and TollBit, Publishers can protect their proprietary content and prevent unauthorized AI agents from scraping unless they provide fair compensation.
Better together
With HUMAN’s detection engine as the foundation for TollBit’s AI monetization infrastructure, publishers can safeguard their digital content from malicious bots and unlock new revenue streams from the AI agents that HUMAN detects.
HUMAN detects sophisticated bots, delivers advanced enforcement of robots.txt directives for both known and unknown bots, and blocks unwanted AI agents. TollBit enacts an AI bot paywall and provides tools that enable customers to negotiate scalable licensing deals with AI developers based on factors like usage type, developer client, publish date, and more.
Customers experience several key benefits:
A shared vision
The HUMAN and TollBit partnership combines our respective expertise to deliver future-proof content protection, maintaining a line of sight into AI agents over time across our combined network. Together, HUMAN and TollBit prevent unauthorized scraping, protect your organization’s revenue, and preserve your brand reputation.
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Grow with Confidence
HUMAN Sightline protects every touchpoint in your customer journey. Stop bots and abuse while keeping real users flowing through without added friction.