Brand Safety

Brand Safety You Can See, Verify, and Trust

HUMAN delivers transparent, explainable, and actionable Brand Safety—so you can see exactly where your ads run, prove ROI, and protect your brand with confidence.

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Transparency That Drives Performance

HUMAN Brand Safety gives advertisers and agencies the clarity and control they’ve been missing—so every impression, every dollar, and every partnership is built on verified trust.

  • See Everything

    Access full transparency into where your ads appear, with URL-level data, category insights, and clear rationale behind every classification.

  • Spend Smarter

    Use actionable reporting to redirect budgets toward verified, high-quality supply—and eliminate waste from risky or low-value environments.

  • Protect Your Brand

    Safeguard your reputation with explainable AI that ensures your ads align with your values, your audience, and your suitability standards.

How HUMAN Protects Advertisers

HUMAN’s Brand Safety solution goes beyond simple blocklists. Using explainable AI and real-time classification, it delivers verified transparency and actionable insights that protect spend and build accountability across every channel.

  • Explainable, AI-Powered Classification

    Each impression is evaluated with HUMAN’s proprietary AI model and complementary techniques—offering higher accuracy and deeper understanding than keyword-based systems. Know what was measured and why.

  • Full Transparency, No Unknowns

    See classification results at the URL level with complete category breakdowns and measurement rates. Gain clarity and transparency others historically have not provided.

  • Coverage Where Others Can’t Measure

    HUMAN’s advanced detection technology measures environments that traditional vendors can’t. Gain complete, accurate visibility across your entire media mix.

Satori Advantage

Threat Intelligence:
The HUMAN Element

The Satori Threat Intelligence and Research Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.

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Protect Your Ads with a Purpose-Built Package.

Secure digital advertising with Brand Safety — part of HUMAN’s Advertising Protection Package designed to maximize trust in the ad tech ecosystem.

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Advertising Solutions
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Related Resources

Reports

HUMAN’s Iris Report: Marketers’ Perceptions of Brand Safety and Viewability Tools | HUMAN Security

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Solution Briefs

Advertising Protection for Brands & Agencies

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Webinars

HUMAN Dialogue: See What’s Really on the Page –  Protecting Performance with Page Level Intelligence

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