Brand Safety

Brand Safety Done Right

HUMAN brings transparency and precision to Brand Safety, so you know exactly where your ads appear.

Get a Demo

Safeguard your Digital Advertising

Select the solution for your business below.

Methodology You Can Trust

Transparent, accurate Brand Safety that gives you confidence in every impression — with the clarity and control the marketplace demands.

Transparent Decisions
No more unknowns. See how every page, app, or impression was classified with explainable AI and granular reporting.
Reliable Protection
Reduce costly misses with smarter targeting and blocking that solves for bad bid request data — keeping campaigns safe and consistent.
Smarter AI Safety
Go beyond outdated keyword lists with cutting-edge AI models that adapt to fast-changing content and advertiser-defined rules.

Accuracy You Can Measure

Our AI-powered brand safety engine delivers high accuracy, backed by a rigorously human-reviewed dataset and tuned for advertiser-first protection.

Built on Ground Truth
We benchmark against a dataset of 400K+ web pages, personally reviewed and labeled by our experts. Every classification is validated against this “ground truth,” ensuring real-world accuracy that advertisers can trust.
Transparent Classification & Errors
Our reporting captures multiple dimensions of measurability, such as to URL/app detection, and flags errors so you always know what was measured and why.
AI Classification for Brand Safety
Custom AI agents empower brands to define and enforce precise suitability standards—using advanced classification models that deliver explainable, accountable, and fully tailored protection for every ad environment.

Built on Ground Truth
We benchmark against a dataset of 400K+ web pages, personally reviewed and labeled by our experts. Every classification is validated against this “ground truth,” ensuring real-world accuracy that advertisers can trust.
Transparent Classification & Errors
Our reporting captures multiple dimensions of measurability, such as to URL/app detection, and flags errors so you always know what was measured and why.
AI Classification for Brand Safety
Custom AI agents empower brands to define and enforce precise suitability standards—using advanced classification models that deliver explainable, accountable, and fully tailored protection for every ad environment.

Satori Advantage

Threat Intelligence:
The HUMAN Element

The Satori Threat Intelligence Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.

Explore Satori

Protect Your Platform With a Purpose-built Package.

Secure digital advertising with Brand Safety — part of HUMAN’s Advertising Protection Package designed to maximize trust in the ad tech ecosystem.

Learn More

Brand Safety Done Right