MALVERTISING: A GROWING THREAT TO PUBLISHERS

How malicious ads go from idea to threat and how HUMAN Malvertising Defense helps publishers protect their valuable revenue from this ever-evolving threat.

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Malvertising Threats

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Redirects away from publisher sites
Ad cloaking to execute clickbait scams
Ad cloaking to execute clickbait scams
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Redirects to malicious landing pages
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Distribution of malware
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Client-side injections to steal user info
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Heavy ads slowing site experience
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Pixel/Video Stuffing

Timeline of a Malvertising Attack

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Bad actor creates malicious code and sets up a programmatic ad campaign
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Bad actor submits their campaign for creative review
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Pre-scanning tools check for malicious activity in creative, but malvertiser evades blocklist detection
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Bad actor’s campaign wins auction bid
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Blocklists try to catch known bad actors, but malvertiser evades blocklist detection
Where Blocklist Solutions Fall Short
 
HIGH FALSE POSITIVE AND NEGATIVE RATES
Non-malicious ads can get blocked, causing unwanted revenue loss

ADD LATENCY
Size of the blocklist can cause latency on pages due to list load

EASY TO EVADE
Blocklists are reactive and only as good as the entries within them

PUT REVENUE AT RISK
Blocking ads and requesting new creative can risk revenue or diminish user experience
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Malvertising Defense scans all creatives on page and analyzes landing pages to detect malicious behavior
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Creative renders and malvertiser pays for impressions
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Creative renders, but malicious behavior is blocked
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Code begins to execute malicious activity
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Malicious code never executes. 
User never lands on “Congrats” page
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Malicious activity affects users and damages publisher revenue
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User experience is unaffected, publisher revenue is protected and malvertiser will look elsewhere for future attacks

Malvertising Defense Advantage

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Preserve Revenue

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Protect Brand Reputation

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Optimize Performance and Overhead

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See for yourself how Malvertising Defense works