- Application Security and Fraud Prevention
- Advertising and Marketing Security
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Every dollar in your marketing budget must contribute to the bottom line, and digital channels provide better ways than ever to reach your target audiences and bring in new customers. As a result, valuable marketing investments are being directed toward these digital channels. Unfortunately, marketers are not only attracting new customers but also inviting new forms of fraud.
Sophisticated bots behave like real users and are much better at evading detection. As a result, businesses find it increasingly challenging to defend applications from automated attacks. A sophisticated bot can imitate human behavior using mouse movements, keystrokes, and fake browser behavior even when applications work as intended. As a result, traditional application security solutions that rely on behavioral monitoring or static lists to detect bots are increasingly vulnerable to abuse. Unlike simple solutions, BotGuard for Growth Marketing uses a multilayered detection methodology that establishes hard technical evidence to prove fraud; This enables BotGuard for Growth Marketing to detect and mitigate today’s sophisticated bots with unmatched scale, speed, and precision to ensure that only real humans are interacting with your marketing efforts.