Advertising and Marketing Security


HUMAN helps marketing teams protect digital marketing investments

Keep cybercriminals out of your paid marketing efforts

HUMAN’s Modern Defense Strategy prevents fraudsters from launching a barrage of bot attacks to infiltrate and steal from your digital marketing
Human-Solutions-Lead Generation Fraud-2

Faked Ad Interactions

Don’t let bots cloud your digital ads

Automated bots interacting with your digital advertising can skew more than just your advertising metrics with bad data.

Human-Solutions-Lead Generation Fraud-3

Wasted spend

Spending more for less
When bots cloud your marketing efforts, they steal attention away from real humans who could convert to customers.
Human-Solutions-CTV Fraud-3

Diminished returns

Not just marketing dollars are stolen
Acquiring, storing, and remarketing to bots raises costs, lower conversion rates and reduces marketing ROI for marketers.

How paid marketing manipulation works

Paying for fraudulent engagement increases acquisition costs and lowers conversion rates

Every year, more than $5 billion is wasted on fraudulent traffic.

Every dollar in your marketing budget must contribute to the bottom line, and digital channels provide better ways than ever to reach your target audiences and bring in new customers. As a result, valuable marketing investments are being directed toward these digital channels. Unfortunately, marketers are not only attracting new customers but also inviting new forms of fraud.

Paid marketing fraud diverts attention away from real customer targets and reduces marketing ROI. HUMAN enables marketing teams to be more successful by distinguishing between human and bot traffic patterns affecting your business. By putting a stop to these bots, marketers will drive their digital marketing efforts to increase revenue more confidently.

BotGuard for Growth Marketing prevents paid marketing manipulation

BotGuard for Growth Marketing uses HUMAN’s modern defense strategy to keep cybercriminals out of your digital marketing investments with unmatched scale, speed and accuracy.

Sophisticated bots behave like real users and are much better at evading detection. As a result, businesses find it increasingly challenging to defend applications from automated attacks. A sophisticated bot can imitate human behavior using mouse movements, keystrokes, and fake browser behavior even when applications work as intended. As a result, traditional application security solutions that rely on behavioral monitoring or static lists to detect bots are increasingly vulnerable to abuse. Unlike simple solutions, BotGuard for Growth Marketing uses a multilayered detection methodology that establishes hard technical evidence to prove fraud; This enables BotGuard for Growth Marketing to detect and mitigate today’s sophisticated bots with unmatched scale, speed, and precision to ensure that only real humans are interacting with your marketing efforts.

Human-Paid Marketing-Solution Brief
Human-Paid Marketing-Case Study

An Insurance provider claims back $4M in customer Lifetime Value risked to bot sign-ups

Provider invested heavily in affiliate, search and social strategies to drive audiences to site and retargeting pools for modeling.

Technology Highlights

Human-Solutions-Detection at scale@2x
Detection at scale
With global observability, the Human Verification Engine verifies the humanity of more than two trillion interactions per day to identify internet traffic patterns and anomalies.
Human-Solutions-Satori Threat Itelligence Team@2x
Satori Threat Intelligence Team
Stay ahead of bad actors with hacker intelligence provided by our research team
Human-Solutions-Multi source protection@2x
Multi-source collective protection
We detect automated bots by analyzing over 2,500 signals collected from a wide range of applications, advertising and marketing platforms, and IoT devices at an internet-wide scale.
Human-Solutions-Friction free@2x
Friction-free without CAPTCHA
Our superior signal collection allows us to obtain ground truth, without relying on CAPTCHAs, giving greater accuracy without introducing user friction.
Human-Solutions-Actionable Insights@2x
Actionable insights
HUMAN’s comprehensive dashboard gives you oversight, control, and tracking metrics for all stakeholders. 
Yes, it's true - there is...


For each of the 2 trillion-plus interactions verified by HUMAN each day, up to 2,500 signals are parsed through over 350 algorithms to reach a single critical decision - bot or not.

The largest enterprises and internet platforms trust HUMAN to collectively protect themselves and the internet from the most human-like automated bots. Join them.

HUMAN is trusted by the largest enterprises and internet platforms to protect them from the most human-like bots.

Featured Resources

Explore Solutions by Threat