- Application Security and Fraud Prevention
- Advertising and Marketing Security
- New York City
- Washington DC
Marketers require a steady flow of leads into their pipelines to meet key growth metrics, and it takes a number of strategies to achieve this. Unfortunately, these lead generation initiatives have considerable potential to attract fraud. Fraudsters can, without much difficulty, introduce themselves into performance channels on conversion pages, siphoning budgets and contaminating the very insights needed to make informed choices.