- Human Defense Platform
Social is an important source for performance marketing, but automated bots are connections that will only drain revenue not improve it.
Time, money and opportunity costs are driven up when affiliates are rewarded for delivering automated bots not humans while fraudsters pocket the paychecks.
Marketers require a steady flow of leads into their pipelines to meet key growth metrics, and it takes a number of strategies to achieve this. Unfortunately, these lead generation initiatives have considerable potential to attract fraud. Fraudsters can, without much difficulty, introduce themselves into performance channels on conversion pages, siphoning budgets and contaminating the very insights needed to make informed choices.
The largest enterprises and internet platforms trust HUMAN to collectively protect themselves and the internet from the most human-like automated bots. Join them.