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Marketing Integrity

Marketing Integrity detects automated engagement in digital marketing and automatically prevents bot traffic from entering ad targeting systems, CRM and downstream marketing systems to lower costs and boost digital marketing performance.

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HUMAN published the 2021 Marketing Fraud Benchmarking Survey and Report, which examines marketing leaders' awareness of, experience with, and responses to the phenomenon of marketing fraud.

There's a way to increase your

conversion rates that has nothing to do with

messaging or creative.

Protect your performance marketing spend from sophisticated bots.

Identify Bot Traffic

Identify Bot Traffic

Identify fraudulent traffic sources and site destination hotspots

Decrease Customer Acquisition Costs

Decrease Customer Acquisition Costs

Create and detarget bot audiences to optimize spend towards human-only audiences

Improve Lead Quality and Conversion Rates

Improve Lead Quality and Conversion Rates

Generate authentic, human-only leads that convert to real paying customers, unlike bots

Maintain Clean, Efficient Data

Maintain Clean, Efficient Data

Keep fake or stolen data out of your customer data management systems to improve data-driven decision making and avoid regulatory compliance risk

Optimize Downstream Marketing

Optimize Downstream Marketing

Automatically prevent identification and profiling of non-human sessions in remarketing, audience enrichment, and cross channel attribution systems

Increase Overall Conversion Rates, Revenue and LTV

Increase Overall Conversion Rates, Revenue and LTV

Get bot audiences out of your digital funnel to make more room for loyal human customers that purchase on repeat

How does Marketing Integrity work?

Increase Conversion Rates with Real-Time Intelligence

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The biggest challenge to managing sophisticated bots in digital marketing is that they are constantly changing. Website analytics tools, web application firewalls, and other fraud protection measures struggle to keep up with the speed of bot evolution. Marketing Integrity benefits from the active research that our threat intelligence team does every day into new and emerging threats.

Marketing Integrity’s human verification adapts continuously to ensure that bad actors can’t reverse-engineer or get ahead of our know-how. This makes it the fastest and most accurate solution for identifying sophisticated bot activity available. Marketers can automatically lower acquisition costs and boost digital marketing performance.

Learn about how Marketing Integrity helps businesses protect their marketing spend:

01.

BLOG:
The real cost of marketing fraud.

02.

CASE STUDIES:
How our customers use Marketing Integrity.

03.

BLOG:
How to train your marketing funnel to recognize and respond to marketing fraud.

04.

INFOGRAPHIC:
How marketing fraud targets mobile apps.

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"Meeting industry standards against fraud is fine, but we have done significantly better following our partnership with HUMAN. Each fraudulent impression that we stop means more money in our farmers' pockets."

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"We thought we could handle this situation ourselves at P&G... but when we did an audit with HUMAN, we found that we’re not good enough.

The criminals are far better than we will ever be."

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"We partnered with HUMAN to scan every single impression—about 9 million a second—offered through our platform before we ever make a bid on it. With this partnership, we can prevent fraud before it occurs."

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"By combining our own proprietary tools and processes with those of HUMAN, and focusing on measurably superior outcomes, we can identify and avoid fraud and other undesirable activity, allowing our customers to focus on bettering the overall programmatic journey for the end user."

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