See the Agent. Understand the Journey.

Gain transparency into AI-driven activity, separate human vs. agent conversions, and surface insights that help you optimize media, commerce, and customer experiences.

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Gartner Futures Lab: The Future of Identity, 7 April 2025

– “[by] 2035, 80% of internet traffic could be driven by AI Agents.”

Future-Proof Your Marketing Strategy

AI agents are reshaping discovery and conversions. HUMAN provides transparency so marketers can adapt strategies, protect performance data, and stay ahead of changing customer journeys.

See Agent Journeys

Gain visibility into how AI agents engage with your brand, from discovery through purchase, with clear reporting across every touchpoint.
Protect Brand Signals

Differentiate human vs. agent engagement to preserve the accuracy of reporting and the integrity of brand performance data.
Stay Ahead of AI

Anticipate how agentic AI reshapes customer behavior and leverage insights to optimize spend, creative, and offers.

Key Capabilities

HUMAN provides transparency into agent-driven activity, helping marketers understand AI’s role in discovery, engagement, loyalty, and conversion paths.

AI Agent Detection & Classification

Identify and classify AI agents across your sites and apps, including their provider, type, and trust level. Understand who is driving discovery, engagement, and conversions.
Real-Time Visibility into Agent Behavior

See how AI agents navigate your properties — which pages they visit, which APIs they interact with, and where journeys convert or drop off.
Insights for Marketing Optimization

Surface agent-driven patterns across loyalty systems, shopping carts, and conversion flows. Understand where AI agents influence revenue and retention.

AI Agent Detection & Classification

Identify and classify AI agents across your sites and apps, including their provider, type, and trust level. Understand who is driving discovery, engagement, and conversions.
Real-Time Visibility into Agent Behavior

See how AI agents navigate your properties — which pages they visit, which APIs they interact with, and where journeys convert or drop off.
Insights for Marketing Optimization

Surface agent-driven patterns across loyalty systems, shopping carts, and conversion flows. Understand where AI agents influence revenue and retention.

Satori Advantage

Threat Intelligence:
The HUMAN Element

The Satori Threat Intelligence and Research Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.

Explore Satori

Improve Brand Experiences with a Purpose-Built Package

Gain transparency into AI-driven discovery and commerce flows and adapt strategies to maximize performance.

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Use Cases

FAQ

Agentic AI is evolving fast. Here are a few common questions and answers.

What is agentic AI?

Systems that use AI with autonomy, decision-making and can interact with multiple systems. For example, researching a product, comparing options on price, and purchasing.
What are some of the opportunities of agentic AI?

Agentic commerce (transactions via the agent), streamlined shopping experiences and better discoverability of products and services.
What are some of the risks of agentic AI?

Automated fraud and abuse, loss of revenue, and poor customer experiences.
How does HUMAN help marketers adapt?

By providing visibility into AI-driven activity, HUMAN protects reporting accuracy, attribution integrity, and overall performance measurement.