HUMAN Agentic Visibility

See the Agent. Understand the Journey.

Gain transparency into AI-driven activity, separate human vs. agent conversions, and surface insights that help you optimize media, commerce, and customer experiences.

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Gartner Futures Lab: The Future of Identity, 7 April 2025

- “[by] 2035, 80% of internet traffic could be driven by AI Agents.”

Future-Proof Your Marketing Strategy

AI agents are reshaping discovery and conversions. HUMAN provides transparency so marketers can adapt strategies, protect performance data, and stay ahead of changing customer journeys.

  • See Agent Journeys

    Gain visibility into how AI agents engage with your brand, from discovery through purchase, with clear reporting across every touchpoint.

  • Protect Brand Signals

    Differentiate human vs. agent engagement to preserve the accuracy of reporting and the integrity of brand performance data.

  • Stay Ahead of AI

    Anticipate how agentic AI reshapes customer behavior and leverage insights to optimize spend, creative, and offers.

Key Capabilities

HUMAN provides transparency into agent-driven activity, helping marketers understand AI’s role in discovery, engagement, loyalty, and conversion paths.

  • AI Agent Detection & Classification

    Identify and classify AI agents across your sites and apps, including their provider, type, and trust level. Understand who is driving discovery, engagement, and conversions.

  • Real-Time Visibility into Agent Behavior

    See how AI agents navigate your properties — which pages they visit, which APIs they interact with, and where journeys convert or drop off.

  • Insights for Marketing Optimization

    Surface agent-driven patterns across loyalty systems, shopping carts, and conversion flows. Understand where AI agents influence revenue and retention.

Satori Advantage

Threat Intelligence:
The HUMAN Element

The Satori Threat Intelligence and Research Team uncovers, analyzes, and disrupts cyberthreats and fraud schemes that undermine trust across the digital landscape, delivering cutting-edge research that strengthens protection for customers and thwarts bad actors for a safer internet.

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Improve Brand Experiences with a Purpose-Built Package

Gain transparency into AI-driven discovery and commerce flows and adapt strategies to maximize performance.

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FAQ

Agentic AI is evolving fast. Here are a few common questions and answers.

  • What is agentic AI?

    Systems that use AI with autonomy, decision-making and can interact with multiple systems. For example, researching a product, comparing options on price, and purchasing.

  • What are some of the opportunities of agentic AI?

    Agentic commerce (transactions via the agent), streamlined shopping experiences and better discoverability of products and services.

  • What are some of the risks of agentic AI?

    Automated fraud and abuse, loss of revenue, and poor customer experiences.

  • How does HUMAN help marketers adapt?

    By providing visibility into AI-driven activity, HUMAN protects reporting accuracy, attribution integrity, and overall performance measurement.

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