- Human Defense Platform
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HUMAN’s on-page script safeguards all publisher inventory – including video – from harmful digital ad activity. The easily implemented tag also integrates with pre-bid auctions to identify and block unwanted advertisers and ads based on a publisher’s unique needs and personalized configuration.
As the only solution that identifies and blocks deceitful code after an ad is rendered, ensuring publisher revenue is earned without audiences encountering the malicious behavior, HUMAN’s Malvertising Defense protects publishers without costly false positives or added page latency.
Single line of code scans programmatic ad creatives and alerts platforms to the presence of bad ads. This information empowers protected platforms to keep malicious ads from being served. HUMAN safeguards platforms without adding latency to the bidding process or publisher client pages.
Platforms allowing malicious ads to be delivered to publishers risk significant harm to their reputation. They also risk these publishers leaving the platform for competitors offering more protection and cleaner inventory.