Introducing Modern Defense in CTV: Safeguarding premium content and making the bad actors pay

Fraud can’t be fought alone, and numerous and complementary safeguards throughout the supply chain have been put in place to ensure the protection of growing and emerging channels, such as CTV. With over 2/3 of the US population now monthly CTV users, we must leverage modern defense to collectively protect premium inventory. HUMAN, alongside our partners, have gone on the offense; through device attestation such as the Roku watermark, implementing standards through IAB’s toolkit, and by leveraging collective protection to share threats and participate in take down efforts. Join HUMAN and our partners for a conversation about how we’re coming together to safeguard premium inventory and make the bad actors pay. Panelists: Ellie Windle, VP, Global Strategic Partnerships & Alliances, HUMAN Youssef Ben-Youssef, Head of the Ad Platform Partnerships, Roku David Dworin, VP, Product Management, FreeWheel Ben Hovaness, SVP, Marketplace Intelligence, Omnicom Media Group Anthony Katsur, Chief Executive Officer, IAB Tech Lab Huda Kazi, Vice President, Ad Technology & Operations, Discovery