Can bad brand safety lose you customers? | Brand Safety Roundtable Series, Part 3

Recent HUMAN research suggests as many as 30% of marketing leaders reported losing customers over a brand safety or viewability failure. But how bad would that failure have to be to prompt a customer to pull the plug? Do customers really associate ads with the content they run next to?

HUMAN’s Senior Research Editor Adam Sell hosted a roundtable conversation with Senior Director of Product Management Justin Adler-Swanberg and Director of Product Marketing Lindsay Bender to explore this question.