Why don’t marketers like their brand safety provider? | Brand Safety Roundtable Series, Part 2

Recent HUMAN research revealed that nearly 80% of marketers surveyed have no real loyalty toward their brand safety and viewability providers. Why is that? Why are marketers so uninspired by their partner for such a crucial element of their digital campaigns?

HUMAN’s Senior Research Editor Adam Sell hosted a roundtable conversation with Senior Director of Product Management Justin Adler-Swanberg and Director of Product Marketing Lindsay Bender to explore this question.