Does brand safety even work on new media types? | Brand Safety Roundtable Series, Part 1

Recent HUMAN research shows that marketers’ confidence in their brand safety and viewability tools drops dramatically when you compare traditional digital media to newer channels like CTV. That raises the question: do marketers believe it even works on those platforms?

HUMAN’s Senior Research Editor Adam Sell hosted a roundtable conversation with Senior Director of Product Management Justin Adler-Swanberg and Director of Product Marketing Lindsay Bender to explore this question.