- Human Defense Platform
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Venatus Media experienced an onslaught of malicious redirect attacks, and their Ad Ops team was spending countless hours fighting malicious ads. Despite their attempts to go upstream and work with SSPs to fix issues, large-scale weekend attacks resulted in publishers actively removing Venatus tags from their systems.
Venatus Media experimented with several of the major anti-malvertising tools on the market, but none resolved the issues. The company needed a holistic solution that would eliminate malvertising attacks, clear up time for their Ad Ops team, and help rebuild trust with publishers.
After Venatus Media implemented the Malvertising Defense tag, the faucet of malicious activity was immediately shut off. The Ad Ops team went from fielding an average of 10 to 25 complaints per week to none—overnight.
Within the first few days of implementation, Venatus Media saw the following results:
After running Malvertising Defense for over a year, the Venatus Media team has had only a single complaint ticket submitted. They hardly even think about malicious redirects anymore and incorporate Malvertising Defense protection into their value proposition to new publishers.