Magnite Elevates Inventory Quality with HUMAN
Company
Magnite, the largest independent sell-side platform, helps premium publishers monetize CTV, video, display and audio via ad serving and programmatic.
“The work we do has real-world business implications. We need to be able to defend our decisions— and HUMAN helps give us the confidence to do that.”
– Director Strategic Partnerships, Magnite
Challenge
The digital advertising ecosystem continues to evolve at an incredible pace, bringing with it new formats, new players, and, unfortunately, new opportunities for sophisticated ad fraud. For buyers, these threats mean wasted spend and campaigns that never reach real human audiences. For sellers, spoofed inventory or fraudulent competition diverts spend away from legitimate publishers. Protecting both sides ensures buyers get the quality they paid for, and sellers retain the value of their authentic inventory.
Processing trillions of transactions of multi-format inventory with global reach demands rigorous traffic quality protections to avoid invalid traffic (IVT), coupled with holistic policy compliance controls, such as supply chain data monitoring, to maintain buyer trust and publisher integrity.
Fighting ad fraud is not a “set-it-and-forget-it” problem. Magnite’s expert global marketplace quality team leverages a variety of tools to maintain:
- Real-time intelligence and data transparency
- Flexibility to adapt quickly to emerging threats
- An advantage in interpreting and acting on insights with speed
- Continuous detection across both pre-bid and post-bid environments
Maintaining buyer and publisher confidence means ad fraud mitigation is present, integrated, responsive, and aligned with business strategy.
Solution
Magnite integrated HUMAN’s Ad Fraud Defense platform in 2015 and has since built a deep, collaborative partnership. HUMAN is a core component of Magnite’s inventory quality strategy, powering both proactive and reactive defenses across the business.
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HOLISTIC QUALITY CONTROL
Combining IVT defense with tools for real-time detection, transparency, and agile threat response, Magnite continuously evaluates inventory across three dimensions: fraud, transparency, and compliance.
COMMUNITY DEFENSE THROUGH THE HUMAN COLLECTIVE
Magnite is a founding member of the HUMAN Collective, a cross-industry alliance working to dismantle fraud and abuse. “Fraud isn’t static – it evolves with the ecosystem. Our partnership with HUMAN helps us stay ahead and move faster with confidence,” explains Matt Graham, Director, Supply Quality.
SIMPLE DATA INTEGRATION
Ingesting HUMAN’s IVT and compliance signals with internal data enables Magnite to enrich internal business logic and power operational decision-making. “The Snowflake integration allows us to be more surgical. We can create our own views, target bad traffic, and act quickly with the context we need,” Graham continues.
STRATEGIC COLLABORATION ACROSS TEAMS
The partnership between Magnite and HUMAN spans Product, Customer Success, Threat Detection, and Satori teams. This depthful relationship gives Magnite access to Satori Threat Intelligence for IVT analysis and provides responsive technical support to help optimize platform usage.
RESULTS
- Threat Intel Magnification: With HUMAN’s Satori Threat Intelligence and Research Team acting as an extension of their own research organization, Magnite benefits from deep threat analysis that they don’t always have the time or capacity to conduct alone. Case in point: the BADBOX 2.0 investigation, which revealed pre-infected devices shipping with malware, provided insights that Magnite could act on thanks to HUMAN’s early discovery and briefing.
- Scalable Quality Control: Magnite can manage quality control proactively and strategically thanks to shared visibility, dynamic data usage, and rapid alignment across internal and external teams.
- Trusted Ecosystem Relationships: Buyers and publishers rely on Magnite for transparency and protection. HUMAN helps Magnite buyers reach real human audiences, while legitimate sellers receive the ad spend intended for them—not siphoned away by spoofed domains or fraudulent competition.
- Looking Ahead: As threats evolve and the advertising landscape shifts, Magnite focuses on velocity: doing more, faster, with the right data and insights to support every move. With HUMAN as a trusted partner, Magnite continues raising the bar on inventory quality, promoting a marketplace where buyers get the outcomes they pay for and sellers compete on the true value of their content.
