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Case Study

Indochino Protects Customer Experience and Online Revenue with HUMAN



Indochino provides men's suits, shirts, blazers, outerwear and accessories. Clothing is made to measure, ensuring a perfect fit. Customers can shop online or in-person at over 80 showrooms across North America.

Alex Buhler

Chief Technology Officer, Indochino
“We looked at many options to find the right automated solution to block bot traffic. The benefit of HUMAN was the product roadmap, the way Bot Defender leverages AI and the way (they) looked at bots. It was really advanced.”

Alex Buhler

Chief Technology Officer, Indochino

“The combined solution of HUMAN and YOTTAA is invaluable. We were able to keep our infrastructure, our CDN and our firewall, and add another layer of protection with HUMAN Bot Defender. YOTTAA makes our site fast and HUMAN allows us to conserve that speed by blocking bot traffic. The solution is seamless and works very well.”

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Indochino has rapidly grown its customer base and bolstered its reputation through contracts with NFL franchises and celebrity customers. As the company’s popularity increased, so did bot attacks against its e-commerce portal. Malicious traffic slowed site speed, negatively impacted customer experience, and skewed key performance indicators (KPIs).

The Indochino IT team often worked around the clock to manually adjust rule sets in an effort to prevent account takeovers (ATOs). But without an automated bot management solution in place, the company was losing time, resources, and revenue. 

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Indochino needed a solution to accurately identify and block malicious bot activity while guaranteeing a fast and frictionless experience for real users. HUMAN Bot Defender was the clear choice for two key reasons: 
  • Accuracy against sophisticated bots: Bot Defender uses a unique combination of behavioral analysis, predictive methods and intelligent fingerprinting to detect and mitigate bots with unparalleled accuracy. The machine-learning solution evolves in real time to stay ahead of increasingly sophisticated bot threats, while maintaining low false positive rates and preserving page load performance. 
  • Seamless integration: Bot Defender’s open architecture can easily interface with any technology stack. This allowed Indochino to leverage its existing relationship with YOTTAA, a SaaS platform which helps online retailers and brands create faster websites that increase conversion rates and improve shopper experience. Bot Defender easily and seamlessly integrates with YOTTAA to provide unmatched security and performance.


Indochino is now protected from ATO and other bot-based attacks, and their site performance no longer suffers due to malicious traffic. This instills confidence that real human customers will have a positive experience free from malicious bots. As a result, Indochino’s IT team can concentrate on enhancing the e-commerce portal for customers, without worrying about bad bots getting in the way. 
Not only does Bot Defender stop bot attacks, but it also provides detailed threat intelligence dashboards for each incident. This allows Indochino’s security team to make informed strategic decisions that deliver on the company’s bottom line.

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