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Cybercrime can't be fought alone.

That's why we created The Human Collective: a program designed to protect the digital advertising ecosystem.

Everyone has a part to play, what's yours?

human collective

COLLECTIVE PROTECTION ACROSS THE ECOSYSTEM

As buyers increasingly move to digital formats, such as CTV and mobile, fraudsters are incentivized to follow the money, investing time and resources to scam and exploit. By collaborating across the ecosystem, we can be one step ahead to eradicate fraud and make the internet safer for everyone.

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What Flagship Members Are Saying:

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Participating in this initiative is just one further step we’re taking at Amica to maximize our digital media investments and hold everyone in the ecosystem more accountable for business outcomes. Our role as advertisers is critical to this mission, as it’s advertisers’ budgets that fraudsters are taking advantage of. Working with industry partners in The Human Collective will afford protection to advertisers and customers across the internet.

 

James Bussiere
Senior Vice President of Marketing

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The acceleration of CTV has presented new opportunities for exploitation. The Human Collective provides a framework to ensure we are doing everything we can to limit the funding of cybercrime.  We do that through expanded and enhanced education of our team and of our clients, along with updated buying requirements that continue to set firm expectations with our supply chain.

 

Scott Hagedorn
CEO, OMG North America

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Magnite believes that minimizing fraud requires the industry’s commitment to deploying all of the tools at our disposal, including not only technological solutions, but aligning economic incentives through the entire supply chain and considering even the protocols we use to trade. This initiative parallels our internal approaches that protect buyers and sellers, and we look forward to cooperating further with like-minded organizations.

 

John Clyman
VP Engineering, Marketplace Quality & Security

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We have always worked to optimize the supply side of ad inventory on behalf of our clients. Collaboration with industry leaders has been key to our success, and we welcome the opportunity to further expand those efforts through our participation in The Human Collective.

 

JoAnna Foyle
Senior Vice President, Inventory Partnerships

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Members

Members represent all parts of the ad tech industry, all brought together with the common goal of eradicating fraud and making the internet safer for business and for humans.

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Commitment

You can't fight fraud with just a feature. It requires dedication to invest the necessary time, resources, and attention. Joining The Human Collective is a signifier that you are committed to the fight against bot-based fraud.

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Collaboration

Collective Protection is built on collaboration.
When we work together, we can fortify fraud
prevention efforts across the supply chain
through Advisory Board participation
and threat intelligence sharing.

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Technology

Powered by HUMAN's proprietary technology
and Human Verification Engine,
we can ensure members are protecting
themselves and each other.

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Education

You can't fight the problem if you don't know
what it is. We will impart our learnings
about threats to members,
including buying best practices.

Join our mission to protect the internet.

That's the power of Collective Protection: the more organizations across the digital supply chain that join The Human Collective, the safer everybody committed to this initiative will be.
 
While The Human Collective is currently in an invite-only phase, the door is open to discussing how companies across the digital spectrum can play a part. Reach out today for more information regarding how your organization can contribute to an industry-wide effort to stop cybercrime and fraud.