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Fighting fraud is a collaborative effort.

That's why we created the Human Collective: a program designed to leverage collective protection across the internet.

Join more than 25 industry leaders in the fight against fraud. Everyone has a part to play, what's yours?

COLLECTIVE PROTECTION ACROSS THE ECOSYSTEM

As buyers increasingly move to digital formats, such as CTV and mobile, fraudsters are incentivized to follow the money, investing time and resources to scam and exploit. By collaborating across the ecosystem, we can be one step ahead to eradicate fraud and make the internet safer for everyone.

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Human Collective - Amica

Participating in this initiative is just one further step we're taking at Amica to maximize our digital media investments and hold everyone in the ecosystem more accountable for business outcomes. Our role as advertisers is critical to this mission, as it's advertisers' budgets that fraudsters are taking advantage of. Working with industry partners in The Human Collective will afford protection to advertisers and customers across the internet.

Human Collective - OMG

The acceleration of CTV has presented new opportunities for exploitation. The Human Collective provides a framework to ensure we are doing everything we can to limit the funding of cybercrime. We do that through expanded and enhanced education of our team and of our clients, along with updated buying requirements that continue to set firm expectations with our supply chain.

Human Collective - Magnite

Magnite believes that minimizing fraud requires the industry's commitment to deploying all of the tools at our disposal, including not only technological solutions, but aligning economic incentives through the entire supply chain and considering even the protocols we use to trade. This initiative parallels our internal approaches that protect buyers and sellers, and we look forward to cooperating further with like-minded organizations.

TTD

We have always worked to optimize the supply side of ad inventory on behalf of our clients. Collaboration with industry leaders has been key to our success, and we welcome the opportunity to further expand those efforts through our participation in The Human Collective.

Human Collective - Sharethrough

"At Sharethrough, as a human-centric ad exchange, we've prioritized offering a safe, transparent, direct marketplace since the beginning. Our multi-year partnership with Human has only served to enhance that. We know when we tell partners we audit every request with Human, they're immediately at ease with the safety and quality of our marketplace. We're excited about the incremental benefits this new initiative will bring to the industry."

Human Collective - GumGum

"We are so honored to be part of the Human Collective. We all have different needs depending on where we sit in the supply chain and forum's like this one will help break down walls, increase transparency and ultimately make the ecosystem a better place for our customers."

Human Collective - Beachfront

"It’s no secret that viewership and ad spend continue to skyrocket in Connected TV environments, and so it is critical that our industry is constantly collaborating to drive greater integrity, quality, and transparency throughout the supply chain. We’re thrilled to expand our first-to-market CTV partnership with HUMAN and eager to collaborate with Collective members to continue mitigating and eliminating the impacts of fraud in advertising."

Human Collective - MediaMath

"Fraud is a constantly evolving concern within the advertising industry, and having the capabilities to combat bot attacks and fraud across the digital supply chain is vital. Together with the Human Collective, we’ll be able to strengthen protection around the numerous access points of the digital media ecosystem and create a secure, accountable, addressable, and aligned environment for advertisers."

Human Collective - Emodo

"At Emodo, our foremost goal is to improve the quality of advertising across the programmatic ecosystem, from supply-side to demand-side. Through this collaborative effort, we’re raising the stakes on ad fraud. On top of our predictive models, HUMAN offers an additional guarantee to our partners that the inventory we provide is high-quality, verified, and devoid of bad actors."

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Flagship Members:

Human Collective - Amica

 

Human Collective - OMG

 

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Founding Members:

Human Collective - Beachfront

 

Human Collective - Butler Till

 

Human Collective - Emodo

 

Human Collective - GumGum

 

Human Collective - Index Exchange

 


Human Collective - InMobi

 

Human Collective - Kargo

 

Human Collective - MediaMath

 

Human Collective - Media dot net

 

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Human Collective - Sharethrough

 

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Human Collective - Sonobi

 

Human Collective - Sovrn

 

Human Collective - SXM

 

Human Collective - TripleLift

 

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Human Collective - Yieldmo

 

Human Collective - Y&MJ

 

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Members

Members represent all parts of the digital landscape, all brought together with the common goal of eradicating fraud and making the internet safer for business and for humans.

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Commitment

You can't fight fraud with just a feature. It requires dedication to invest the necessary time, resources, and attention. Joining The Human Collective is a signifier that you are committed to the fight against bot-based fraud.

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Collaboration

Collective protection is built on collaboration.
When we work together, we can fortify fraud
prevention efforts across the digital landscape
through Advisory Board participation
and threat intelligence sharing.

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Technology

Powered by HUMAN's proprietary technology
and Human Verification Engine,
we can ensure members are protecting
themselves and each other.

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Education

You can't fight the problem if you don't know
what it is. We will impart our learnings
about threats to members,
including buying best practices.

Join our mission to protect the internet.

That's the power of Collective Protection™: the more organizations across the digital landscape that join the Human Collective™, the safer everybody committed to this initiative will be.
 
While the Human Collective™ is currently in an invite-only phase, the door is open to discussing how companies across the digital spectrum can play a part. Reach out today for more information regarding how your organization can contribute to an industry-wide effort to stop cybercrime and fraud.