HUMAN vs. IAS
The right environment is only part of the picture. HUMAN verifies that the traffic, URL, and supply behind every impression is real.
Cybersecurity-grade IVT protection, before and after the bid—built on a decade of programmatic expertise.
Clear, explainable results. URL-level visibility into what was flagged and why.
Brand safety across web, app, and CTV inventory.
Why HUMAN wins vs. IAS
IAS is a familiar choice for contextual targeting and suitability. HUMAN helps you trust the traffic, URL, and supply behind every impression.
Trust the traffic, not just the context
HUMAN filters IVT before and after the bid, so brand safety and viewability results reflect real human activity.
See why an impression was flagged
Get clear, URL-level visibility into what failed and why—evidence you can share with stakeholders and partners.
Rely on proven protection
HUMAN has protected programmatic advertising for more than a decade, using signals from 20T+ weekly interactions across 3B+ devices.
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How to Evaluate Ad Verification Platforms
Questions to ask any verification vendor, and how HUMAN answers them.
Capability
What to Consider
IVT Detection + Prevention
Pre-bid mitigation and post-bid detection of sophisticated invalid traffic, for display and video across desktop, mobile web, in-app, and CTV.
Is your quality score built on traffic you can prove is human?
Explainability
URL-level reporting, brand profiles, and brand safety violation metrics show what was flagged and why.
Can you show stakeholders exactly why an impression was flagged?
Brand Safety + Suitability
Standard brand safety taxonomy across web and app inventory, including CTV apps, with brand profiles that reflect your standards.
Can you set brand profiles that match your standards and see every violation against them?
Viewability
Viewability for display and video, reported net of IVT, with IAB and GroupM standards.
Are viewability metrics net of invalid traffic, and do they support the standard you buy on?
Unified Verification
The Ad Integrity Dashboard shows Verified Impressions (valid, viewable, and brand safe) in one view, filterable by domain or app.
Do IVT, brand safety, and viewability come from one measurement foundation you can reconcile and defend?
Threat Intelligence
Backed by the Satori Threat Intelligence team, known for disrupting large-scale fraud operations like 3ve and PARETO.
Does your vendor investigate and disrupt fraud operations, or only detect them?
How to Evaluate Ad Verification Platforms
Questions to ask any verification vendor, and how HUMAN answers them.
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Validated + Trusted by Customers
“The work we do has real-world business implications. We need to be able to defend our decisions — and HUMAN helps give us the confidence to do that.”
Evan Hurrell
Director Strategic Partnerships
75% of users
20M
HUMAN has completely automated the way we evaluate IVT volumes — specifically through Ad Fraud Defense and Ad Fraud Sensor metrics. What’s really made a difference is the multi-dimensionality of the shared data: we can now check IVT volumes granularly, breaking them down by publisher, inventory units, and time ranges, as well as by the division of IVT sources. That level of detail just wasn’t possible before.
Medium Enterprise Consumer Discretionary Company
This data is from a survey of HUMAN users, and was verified by UserEvidence on September 16, 2026.
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in the agentic era.
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